Canadian Literacy Group Illustrates Frustration of Being 'Stuck'

abc_literacy.jpg

This moving spot entitled "Stuck" for the ABC CANADA Literacy Foundation goes out of its way to get serious about adult illiteracy. The piece illustrates a fast-moving world in which a highlighted few seem suspended in time.

Great way to demonstrate that with limited or no reading skills, you can only get so far. Subtlety is indeed king.

Created by ACLC, Toronto.

Written by Angela Natividad    Comments (3)     File: Good, Television     Feb-27-07  
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Comments

Great spot...but why include a tag line on the final screen if your target audience can't read?

Posted by: Bradley Hein on February 27, 2007 03:32 PM

Great spot...but why include a tag line on the final screen if your target audience can't read?

Posted by: Bradley Hein on February 27, 2007 03:35 PM

Great spot but how can illiterate people "look under "Learn" in the yellow pages". :-)

Posted by: Tom de Bruyne on February 28, 2007 01:56 AM

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