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Coke Celebrates Diet Coke/Mentos Geyser Eight Months late

eepy_diet_coke.jpg

While Joe Jaffe is all excited about having been present yesterday during Coke's Experiment #214 at which the famed EepyBird did their Diet Coke/Mentos thing, we're gleefully snickering at the mammoth company's 180 on the whole thing from its "craziness with Mentos doesn't fit our brand personality" stance to its eight-months-too-late embrace of the stunt. We'd be as excited as Joe too if we were there witnessing the event but we can't forget that Coke is doing this because their ass was taunted and dragged into it. I'd be curious if the word Mentos was even allowed to be mentioned at the event. Joe makes no mention of it in his review of the event.

Related:

Mentos Loves Diet Coke. Coke Could Care Less
Mentos to Launch Geyser Video Contest
Coke Copies Mentos, Launches Own Video Contest
Coke Wakes Up, Smells Social Media

Written by Steve Hall    Comments (1)     File: Bad, Brands, Events, Social     Feb- 9-07  

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Comments

Why do I loathe Jaffe? Is it because his "reincarnated and reinvigorated" site sits within an 800px width container, not to mention the cluttered, archaic tables?

Thant might be one reason.

Posted by: Eddie on February 9, 2007 02:55 PM

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