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Dasani, Sports Illustrated Get Friendly with Long Straw

dasani_sportsillustrated.jpg

It's always interesting to see marketers take an old, familiar canvas and do something different with it. And that's probably the only reason why this paired ad for Dasani and Sports Illustrated is worth mentioning. It's certainly not as nerve-wracking as this, as exhausting as this or as eye catching as this. But it makes an effort, and it's sort of clever. Kind of. Maybe. Actually the length of the straw makes the whole thing feel a bit silly.

Written by Angela Natividad    Comments (1)     File: Brands, Outdoor, Strange     Feb- 8-07  

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Comments

Now if it had been Tommy Lee in the top poster and Pamela Anderson in the bottom, THAT would have been interesting.

Of course, the straw would have to be replaced with, uh, something else.

Posted by: Bob on February 8, 2007 02:30 PM

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