Descente Really Cuts to the Chase
Protect Your Penis, shout an otherwise boring-looking set of banner ads.
How do you not click? The following page hit us with massive text reading, "I'm not a real doctor, but I still care about your genitals." The message is flanked by a studious guy in a deceptively doctorish coat, smirking at us.
An elderly stranger expressing interest in our genitals is generally cause for alarm (we are modest, after all) but somehow these ads for Descente bicycle shorts just rub us the right way.
Like Mike at BRILF, we think Descente should take the campaign to the big leagues: virals, podcasts, medical information, what-have-you. If much ado can be made about male cramps, then by gad this too can join the ranks of the mushrooming pseudo-pharma community of advertising! Factory Design Labs is the proud penis presenter of this campaign.