Garmin Goes Power Rangers on Our Asses

Comments

Weird UltraMan reference in there with the metal band was interesting.

Best ad so far.

Dumb. Doesn't stand up to their holiday ad to being relevant or resonant.

It's barely better as a 30-sec spot, and that's putting it charitably. The 2.5-minute "video" version for this is absolutely unbearable. And the idea sucks. Any man who can't read a map while driving deserves to ride bitch for the rest of his life.

The new Garmin software that announces the street names while giving directions is hands-down the most amazing new consumer technology in years... but unless you've tried it and had the experience, it is hard to describe/imagine... This commercial missed that boat completely.

It's all about the experience... All they had to do was demonstrate the product (I'll bet Garmin sells a bunch to the rental car drivers who try them for the first time as a rental). If they had shown a soccer mom with a van full of kids, late to an away-game at a new location and not worried about the directions... or a salesman late to an important appointment in a new city and not worried about the directions...

If you didn't want to show the product, then maybe a marriage counseling session with the husband who refuses to stop for directions. The therapist suggests a Garmin and they live happily ever after.

Scratch that... better to just show the product in use, and consumers will understand the peace-of-mind it brings...