GE Plays Leapfrog, Dead Site Ends Leaping Lark
This new leapfrog ad by GE uses playful animation to marry love of innovation to harmony with the natural world. We think the frog, which echoes the adorable Geico gecko, is a little scrawny for all that hardcore hopping but we like the ad anyway.
Our only reservation is that Eco Imagination, the site you're asked to visit, doesn't actually lead you anywhere. Note to selves: make sure campaign sites are up before even considering ads pointing to them. Imagination at work? Clearly not that of the guy in charge of making sure the site was up. Unless we were supposed to imagine our own.