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GE Plays Leapfrog, Dead Site Ends Leaping Lark

ge_leapfrog.jpg

This new leapfrog ad by GE uses playful animation to marry love of innovation to harmony with the natural world. We think the frog, which echoes the adorable Geico gecko, is a little scrawny for all that hardcore hopping but we like the ad anyway.

Our only reservation is that Eco Imagination, the site you're asked to visit, doesn't actually lead you anywhere. Note to selves: make sure campaign sites are up before even considering ads pointing to them. Imagination at work? Clearly not that of the guy in charge of making sure the site was up. Unless we were supposed to imagine our own.

Written by Angela Natividad    Comments (9)     File: Brands, Commercials, Online     Feb-12-07  

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Comments

Fyi, the site actually does work. You have the wrong link...it's ecomagination.com, not ecoimagination.

Posted by: Mike on February 12, 2007 01:50 PM

Actually, the site you're supposed to go to IS live...you just have the URL wrong. It's www.ecomagination.com. Just drop the "I" at the beginning of "imagination."

Posted by: Holly on February 12, 2007 02:04 PM

you're asked to visit ecomagination, not eco imagination.

Posted by: Sharon on February 12, 2007 02:32 PM

"Note to selves: make sure you check facts before making sarcastic comments. Brain at work? Clearly not that of the guy in charge of making sure the blog was correct. Unless we were supposed to imagine you had one."

Posted by: Simon on February 12, 2007 02:44 PM

"Note to selves: make sure you check facts before making sarcastic comments. Brain at work? Clearly not that of the guy in charge of making sure the blog was correct. Unless we were supposed to imagine you had one."

Posted by: Simon on February 12, 2007 02:46 PM

"Note to selves: make sure you check facts before making sarcastic comments. Brain at work? Clearly not that of the guy in charge of making sure the blog was correct. Unless we were supposed to imagine you had one."

Posted by: Simon on February 12, 2007 02:47 PM

Posted by: Adam S on February 12, 2007 04:10 PM

Posted by: Adam S on February 12, 2007 04:11 PM

Posted by: Adam S on February 12, 2007 04:12 PM

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