GE Plays Leapfrog, We Like Where It's Going

ge_leapfrog.jpg

This new leapfrog ad by GE uses playful animation to marry love of innovation to harmony with the natural world. We think the frog, which echoes the adorable Geico gecko, is a little scrawny for all that hardcore hopping but we like the ad anyway.

by Angela Natividad    Feb-12-07   Click to Comment   
Topic: Brands, Commercials, Online   

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Comments



Comments

Fyi, the site actually does work. You have the wrong link...it's ecomagination.com, not ecoimagination.

Posted by: Mike on February 12, 2007 1:50 PM

Actually, the site you're supposed to go to IS live...you just have the URL wrong. It's www.ecomagination.com. Just drop the "I" at the beginning of "imagination."

Posted by: Holly on February 12, 2007 2:04 PM

you're asked to visit ecomagination, not eco imagination.

Posted by: Sharon on February 12, 2007 2:32 PM

"Note to selves: make sure you check facts before making sarcastic comments. Brain at work? Clearly not that of the guy in charge of making sure the blog was correct. Unless we were supposed to imagine you had one."

Posted by: Simon on February 12, 2007 2:44 PM

"Note to selves: make sure you check facts before making sarcastic comments. Brain at work? Clearly not that of the guy in charge of making sure the blog was correct. Unless we were supposed to imagine you had one."

Posted by: Simon on February 12, 2007 2:46 PM

"Note to selves: make sure you check facts before making sarcastic comments. Brain at work? Clearly not that of the guy in charge of making sure the blog was correct. Unless we were supposed to imagine you had one."

Posted by: Simon on February 12, 2007 2:47 PM

Posted by: Adam S on February 12, 2007 4:10 PM

Posted by: Adam S on February 12, 2007 4:11 PM

Posted by: Adam S on February 12, 2007 4:12 PM

By Gad, you're right.

Posted by: Angela Natividad on February 12, 2007 4:36 PM

I saw the tv spot for it last night. How disappointing from a production standpoint. It's cgi would have been cutting edge -- back in 1996. The transitions to different products in use around the world, which did have their own energy, are completely undermined by the cheap Second Life-esque animation.

It's so obvious I'm looking at a computer cartoon of an aircraft over China, or a farm in North Korea that there's no sense of real-world application. It's like using The Sims House Party to sell me home appliances.

Posted by: daveednyc on February 12, 2007 5:00 PM

Note to selves -- make sure you've registered all possible misspellings when you come up with a new non-word like 'ecomagination'... I'm sure you're not the only one to add that unneccessary -- but expected -- letter i in the URL...

Posted by: stefanie on February 13, 2007 4:35 AM

I disagree with daveednyc. I do agree that it's not cutting edge, but I don't think they were going for cutting edge, nor should they have gone for cutting edge. The fact is: even cutting edge still looks fake. The more real it looks, the more the audience feels like the advertiser is trying to fool them. The more "cartoony" it looks, the more forgiving the audience. Dig the concept.

Posted by: Warren B on February 13, 2007 12:37 PM

Warren B, I thought that might have been the concept at first. But it doesn't look "cartoony" enough to sell it, either. It just looks like cheap cgi.

Posted by: daveednyc on February 13, 2007 3:07 PM





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