Girl Scouts Enter Seedy World of MySpace

girl_scout_cookie.jpg

The Girl Scouts of America, that pristine organization of innocence and good values, at the end of January, stepped foot into the seedy world of MySpace with a site promoting this year's cookie drive. On the site you'll find pictures of the cookies and some of the cleanest, most fully-dressed pictures of people you'll ever find on MySpace. The MySpace presence, aside from our tasteless snark, makes perfect sense. Why not hang with the most concentrated collection of tweens and teens anywhere online to build awareness and to, perhaps, as a side benefit, encourage those tweens and teens to...put more clothes on while getting them to buy cookies and join the Girl Scouts...who don't let you wear low-cut, cleavage revealing belly shirts and low rider jeans to their den meetings. Wow. A Campaign With Benefits. Sell cookies and get American youth to fully dress themselves in the morning. Is this a new trend? If this campaign succeeds, will there be no more places online for teenage boys to drool over what they can't get in real life anyway?

Oh damn, our phone's ringing. It must be the Girls Scouts of America telling us to shut up and stop associating all this filth with their fine, upstanding organization. OK, fine. Besides, we have to take our daughter to a den meeting now.

by Steve Hall    Feb-18-07   Click to Comment   
Topic: Good, Online, Social   

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Comments



Comments

I would've hit up LinkedIn before MySpace - 'cause we all know it's the parents of the kids who end up buying the cookies at work anyway!

Posted by: David Binkowski on February 19, 2007 10:12 AM

Just a quick correction: den meetings are for Boy Scouts, troop meetings are for Girl Scouts.

-Proud Silver and Gold Award winner

Posted by: Concetta on February 19, 2007 10:29 AM

The MySpace page targets cookie buyers (adults), not cookie sellers (girls). The goal is to raise awareness about the cookie sale and cookie program and drive traffic to GirlScoutCookies.org where buyers can find councils in their community that are selling cookies.

I think a lot of folks have an antiquated idea of MySpace demographics. As of August 2006, 86.4% of MySpace users were over the age of 18. Targeting MySpace makes good business sense to me.

Posted by: John on February 20, 2007 6:39 PM

The MySpace page targets cookie buyers (adults), not cookie sellers (girls). The goal is to raise awareness about the cookie sale and cookie program and drive traffic to GirlScoutCookies.org where buyers can find councils in their community that are selling cookies.

I think a lot of folks have an antiquated idea of MySpace demographics. As of August 2006, 86.4% of MySpace users were over the age of 18. Targeting MySpace makes good business sense to me.

Posted by: John on February 20, 2007 6:40 PM

Steve --

The MySpace page targets cookie buyers (adults), not cookie sellers (girls). The goal is to raise awareness about the cookie sale and cookie program and drive traffic to GirlScoutCookies.org where buyers can find councils in their community that are selling cookies.

I think a lot of folks have an antiquated idea of MySpace demographics. As of August 2006, 86.4% of MySpace users were over the age of 18. Targeting MySpace makes good business sense to me.

Posted by: John on February 20, 2007 7:35 PM

sorry for the repetition of posts. when i hit "post" the page was timing out, so i started over.

Posted by: John on February 20, 2007 8:27 PM

First off...they are not Girl Scouts of America, it's Girl Scout of the USA. The branding of this organization is very important and not many people realize that this cookie program is about teaching girls the values and importance of marketing, budgeting, and life skills. Please reference: http://www.redorbit.com/news/health/760417/girl_scouts_are_more_than_cookies/index.html?source=r_health

http://www.washingtonpost.com/wp-dyn/content/article/2006/10/28/AR2006102800679.html

Posted by: Abby on March 5, 2007 5:23 PM

The Girl Scouts don't always cover up for their cause! Sometimes they show a lot of skin!

Some members of Girl Scout Troop #688 wore skimpy bikini tops to raise money for service dogs. You can see the proof at http://www.shoreservicedogs.com/ssdnews3.shtml .

Posted by: Miley Spears on March 19, 2009 4:43 PM





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