Human Skateboard Sells Shoes

sneax_skateboard.jpg

OK, this looks like it really really hurts. But, it also looks really, really cool. Using stop motion pixilation, PES, working with Margeotes, Feritta Powell, created a spot for Sneax Shoes in which a guy rides a skateboard that's actually a person. It's just weird enough to be cool. Though we wonder just how many times that skateboard guy had to move an inch at a time so they could piece the whole thing together.

by Steve Hall    Feb-21-07   Click to Comment   
Topic: Commercials, Good   

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Comments



Comments

Gee, where have we seen this before? Created in '05.

http://kickflip.ytmnd.com/

And just 'cause:

http://walkonsunshine.ytmnd.com/

Posted by: Edward on February 21, 2007 12:27 PM

Just proof there are no new ideas.

Posted by: Steve Hall on February 21, 2007 12:35 PM

There are new ideas. Just not if you go on the web and say "hey someone did something cool...let's throw a logo on it and claim it's original"

This is why people hate our industry.

Posted by: Tom Tom on February 21, 2007 1:45 PM

To be fair, if you go to the Sneaux Shoes website, you'll see they actually acknowledge that YTMND clip as a "pioneer" of the "sport", along with a few other similar clips from youtube. So that's hardly "claiming it's original".

Posted by: Ted on February 21, 2007 8:11 PM

It did hurt. It was 80 degrees the first day, and 50 degrees the last. I went through 5 shirts, and had neck problems for 2 weeks after we finished shooting. I am the human skateboard. I have some photos from the shoot on my website.

Posted by: Nate on February 23, 2007 2:03 PM

More insight behind the spot can be found here at The Ranch.

Posted by: David on February 28, 2007 9:44 PM

this actually was a blatant rip-off

A good buddy and former co-worker of mine (erik erling, www.myspace.com/aphexflip , www.indyskate.com) came up with the idea for 'human skateboarding' well over a year ago while we were working at an indianapolis skatepark.

Erik shot this that same day and it has been floating around his computer for awhile. A company out of new zealand paid him to use the idea mooooonths ago, before he even won some photobucket contest for his 'picture'.

Sneaux shoes wrote an email to the owner of the park and basically said they would fly out the two kids who were in eriks clip and one adult since they were not 18. never happened. instead, erik go zero credit for his idea and up to this point still has not gotten any credit for his idea from sneaux.

emails to sneaux seem to fall on deaf ears and blind eyes. erik tried to contact them and all they did was forward the email to the owner of the skatepark.

sneaux is a sketchy company, though i am in no way accusing the artists involved with stealing the idea, i entirely belive it was the 'creatives' over in their advertising department.

thanks for listening

Posted by: Doug G on March 25, 2007 3:26 PM

this actually was a blatant rip-off

A good buddy and former co-worker of mine (erik erling, www.myspace.com/aphexflip , www.indyskate.com) came up with the idea for 'human skateboarding' well over a year ago while we were working at an indianapolis skatepark.

Erik shot this that same day and it has been floating around his computer for awhile. A company out of new zealand paid him to use the idea mooooonths ago, before he even won some photobucket contest for his 'picture'.

Sneaux shoes wrote an email to the owner of the park and basically said they would fly out the two kids who were in eriks clip and one adult since they were not 18. never happened. instead, erik go zero credit for his idea and up to this point still has not gotten any credit for his idea from sneaux.

emails to sneaux seem to fall on deaf ears and blind eyes. erik tried to contact them and all they did was forward the email to the owner of the skatepark.

sneaux is a sketchy company, though i am in no way accusing the artists involved with stealing the idea, i entirely belive it was the 'creatives' over in their advertising department.

thanks for listening

Posted by: Doug G on March 25, 2007 3:26 PM

this actually was a blatant rip-off

A good buddy and former co-worker of mine (erik erling, www.myspace.com/aphexflip , www.indyskate.com) came up with the idea for 'human skateboarding' well over a year ago while we were working at an indianapolis skatepark.

Erik shot this that same day and it has been floating around his computer for awhile. A company out of new zealand paid him to use the idea mooooonths ago, before he even won some photobucket contest for his 'picture'.

Sneaux shoes wrote an email to the owner of the park and basically said they would fly out the two kids who were in eriks clip and one adult since they were not 18. never happened. instead, erik go zero credit for his idea and up to this point still has not gotten any credit for his idea from sneaux.

emails to sneaux seem to fall on deaf ears and blind eyes. erik tried to contact them and all they did was forward the email to the owner of the skatepark.

sneaux is a sketchy company, though i am in no way accusing the artists involved with stealing the idea, i entirely belive it was the 'creatives' over in their advertising department.

thanks for listening

Posted by: Doug G on March 25, 2007 3:28 PM

this actually was a blatant rip-off

A good buddy and former co-worker of mine (erik erling, www.myspace.com/aphexflip , www.indyskate.com) came up with the idea for 'human skateboarding' well over a year ago while we were working at an indianapolis skatepark.

Erik shot this that same day and it has been floating around his computer for awhile. A company out of new zealand paid him to use the idea mooooonths ago, before he even won some photobucket contest for his 'picture'.

Sneaux shoes wrote an email to the owner of the park and basically said they would fly out the two kids who were in eriks clip and one adult since they were not 18. never happened. instead, erik go zero credit for his idea and up to this point still has not gotten any credit for his idea from sneaux.

emails to sneaux seem to fall on deaf ears and blind eyes. erik tried to contact them and all they did was forward the email to the owner of the skatepark.

sneaux is a sketchy company, though i am in no way accusing the artists involved with stealing the idea, i entirely belive it was the 'creatives' over in their advertising department.

thanks for listening

Posted by: Doug G on March 25, 2007 3:29 PM

Doug said it all below, completely ripped off the idea from my site. I made that animation a couple years ago, and I know they found and used the animation as a bases for their video. Ignoring all of my attempts to contact them, and failing to give any credit, sneaux shoes is a sketchy ass company, and their shoes are a joke.

Posted by: Erik on March 26, 2007 12:26 AM

Doug said it all below, completely ripped off the idea from my site. I made that animation a couple years ago, and I know they found and used the animation as a bases for their video. Ignoring all of my attempts to contact them, and failing to give any credit, sneaux shoes is a sketchy ass company, and their shoes are a joke.

Posted by: Erik on March 26, 2007 12:27 AM

It's just another example of Neil Powell's inability to concept. He steals other people's work and claims it to be his. I would sue him for stealing your intellectual property. A civil court case is not expensive and you will win just by proving your time line of conception. It's about time we stand up for originality and let agencies like Powell steal from us.

Posted by: Takebacktheidea on October 20, 2007 12:43 PM





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