Jay-Z, Shula appear for 30-Second Bud Spot
There's no doubt that despite the creative deficit Budweiser is spending serious money this year. We just witnessed a short spot featuring Jay-Z and Coach Don Shula, massive movers and shakers in their own respective universes, battling coolly over a game where the stakes are gigantic. The spot serves to make the icons feel both human but totally remote in their financial statosphere. An interesting, albeit tired, effect.