Jay-Z, Shula appear for 30-Second Bud Spot

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There's no doubt that despite the creative deficit Budweiser is spending serious money this year. We just witnessed a short spot featuring Jay-Z and Coach Don Shula, massive movers and shakers in their own respective universes, battling coolly over a game where the stakes are gigantic. The spot serves to make the icons feel both human but totally remote in their financial statosphere. An interesting, albeit tired, effect.

by Angela Natividad    Feb- 4-07   Click to Comment   
Topic: Super Bowl 2007   

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Comments



Comments

You mean Don Shula? Or did I miss Hef standing in the background somewhere?

Posted by: Pete on February 4, 2007 9:43 PM

yea. Don Shula, no Hef involved.

Posted by: branddame2 on February 4, 2007 9:51 PM

*slaps forehead*

Fixed

Posted by: Angela Natividad on February 4, 2007 10:00 PM

No, Hef slapped Shula. Apparently he's into that.

Well, thatís what I heard anyway.

Posted by: makethelogobigger on February 5, 2007 12:59 AM

No, it just means that America, at least superbowl viewers are nowhere near as sophisticated as we'd like to give them credit for being.

Posted by: Mark on February 5, 2007 11:31 AM

No, it just means that America, at least superbowl viewers are nowhere near as sophisticated as we'd like to give them credit for being. Look on the bright side. Since Coke was sponsoring this year, we at least weren't subjected to any overblown Pepsi ads which are usually in the same lame humor vein as bud spots and rank just as high.

Posted by: Mark on February 5, 2007 11:33 AM

hey, at least she didn't write that the spot featured hefner versus wayne brady or kool moe dee.

although that would have made for a more entertaining spot than the shula/jay-z match.

Posted by: HighJive on February 5, 2007 3:31 PM





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