JC Penny Spawns Magazine Inside GQ in Last, Pre-Saatchi Hurrah

mandatory_jcpenny.jpg

We seem to have a thing for those fake magazine cover ads and it looks like DDB is using the trick as its last stand for JC Penny before handing over the reigns to Saatch & Saatchi who will give us its "Every Day Matters" love. But, for now, it's still "It's All Inside."

In the March issue of GQ, the cover of another magazine, MANdatory, appears complete with manism headlines such as "There, there. How to tell her what she needs to hear" and "Emotions. Could there be more than two?" It's not terribly creative but it does stand out in a sea of messageless, Dolce & Gabanna-like ads that fill the magazine so we'll give them points for that. It did get us to stop and read it.

Alas, the retailer is due for a squishy Love Marks makeover which, hopefully, doesn't try to make the place more than what it is: a moderately priced department store that sells moderately styled items to moderate people. Everything doesn't need to be high end, ya know.

by Steve Hall    Feb-27-07   Click to Comment   
Topic: Agencies, Brands, Good, Magazine   

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Comments



Comments

Please, if you are someone that is at least trying to be a serious blogger, could you please spell the subject of your rant correctly. It's JC Penney, not Penny.

Professionalism, people, professionalism.

Posted by: Johnny B. on February 28, 2007 12:13 PM

Please, if you are someone that is at least trying to be a serious blogger, could you please spell the subject of your rant correctly. It's JC Penney, not Penny.

Professionalism, people, professionalism.

Posted by: Johnny B. on February 28, 2007 12:29 PM

Hmm. Good point. But don't you hate when people make names up when there are perfectly good ones out there already? Oh wait. I named this site Adrants. Sorry.

Posted by: Steve Hall on February 28, 2007 12:50 PM

fuck lovemarks.

Posted by: lovemarks on February 28, 2007 2:21 PM

Hey... B. Jhonyn...
wehn Stve myspelce Peenny intsed of CJ Peynee it's cos hees obvusly not as prefezianal as you.
But he does know a wanker when he sees one.
And, without a doubt, I'm with lovemarks here... Double fuck lovemarks.
Cheers/George

Posted by: George Parker on February 28, 2007 4:19 PM

Ha!! Thanks, George.

Posted by: Steve Hall on February 28, 2007 8:54 PM





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