Jennifer Love Hewitt Struggles to Find Bra That Fits For Hanes

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If you're a fan of Jennifer Love Hewitt and watch her CBS Ghost Whisperer show on Friday night, you know she loves to wear some of the oddest fashion as well as tease us with her cleavage. In fact, she's always loved the attention paid to her chest and has said, "My breasts have a career of their own. I just accept them as a great accessory to every outfit."

Her breasts are now a featured accessory for Hanes' new Hanes All-Over Comfort Bra with Comfort Straps, a product women of her shape can appreciate. Hewitt has appeared in Hanes campaigns before and been featured in our own spoof story but this one, created by Martin Agency, is, as the press release states, "targeted at women who have specified a need for a bra that offers no-slip straps and no pinching or sliding."

Hewitt will appear in :15 and :30 commercials as well as in print. The television commercials, breaking March 1 on American Idol, are said to feature Hewitt struggling with ill-fitting bras until she she finds the perfect Hanes bra. The entire campaign will direct people to www.hanes.com/photoshoot (currently not operational) for additional behind-the-scenes footage and commercial outtakes, an interactive "Bra Toss" game and sweepstakes for consumers, as well as a blog where consumers can vent about their biggest bra challenges. This whole struggling to find a bra that fits things is just a bit too...oh forget it. You'll just rip on us for obsessing about things like women's breasts that are too big for their bras.

by Steve Hall    Feb-27-07   Click to Comment   
Topic: Campaigns, Celebrity, Magazine, Television   

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