Luxury Car Ads Miss Points

The sub-par ads for Lexus and Infiniti we just witnessed are elegant in the usual style but there's not really anything else to them. They're not even all that interesting to look at. Can somebody please explain to these fine retailers what the Super Bowl is and who's watching right now? Can't you laugh at yourself in an ad, or at least make us laugh, once in a whole year?

by Angela Natividad    Feb- 4-07   Click to Comment   
Topic: Super Bowl 2007   

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Comments



Comments

Or how about something aspirational for once, and actually talk to the customer, about the customer, instead of about themselves? Lexus and Infiniti are upgrade cars for people who've outgrown the Hondas and Toyotas out there, usually because of some personal accomplishment. What about selling me on the experience of becoming a Lexus owner?

Posted by: daveednyc on February 5, 2007 12:10 PM







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