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Man Cons Newspaper Into Running Fake Gucci Ad

gucci_con.jpg

When you're a starving model and you're desperate to appear in a fashion ad, what do you do? You create a fake Gucci ad, get it placed in a newspaper and have the bill sent to Gucci, of course. An unknown man placed a call to Swiss weekly SonntagsZeitung, the paper ran the ad and, yes, sent the $50,000 bill to Gucci. Oops. The paper claims the order "came in too late" to be checked to validity.

The man has previously attempted to dupe once pretending to be Puerto Rican singer Chayanne to book concert venues. Does this man need help or is he the industry's answer to guerrilla marketing? He might want to steer clear of Boston if it's the latter.

Written by Steve Hall    Comments (10)     File: Newspaper, Strange     Feb-27-07  

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Comments

That's great!!

Posted by: lazario on February 27, 2007 02:45 PM

That's pretty funny!! But wait--isn't that technically fraud??

Sorry I posted twice--the page doesn't load for some reason on your site.

Posted by: lazario on February 27, 2007 02:47 PM

That's pretty funny!! But wait--isn't that technically fraud??

Sorry I posted twice--the page doesn't load for some reason on your site.

Posted by: lazario on February 27, 2007 02:48 PM

It does load, but, as it says in the info below the post button, it just takes forever.

Posted by: Steve Hall on February 27, 2007 03:08 PM

Yes, he certainly was DESPERATE to appear in an ad. I don't think he was disparate though.

Posted by: Bjron Varmsk on February 27, 2007 04:46 PM

Desperate yes, fraud likely, but you have to be impressed with his guts. If I were Gucci I would send the guy a coupon book to McDonalds and a thank you note, and pay the advertising bill. Gucci likely made money on the AD and the design and photo shoot didn't cost them a dime.

Posted by: roy on February 27, 2007 05:42 PM

Who said Disparate?

Posted by: Steve Hall on February 27, 2007 07:15 PM

I saw in a news story this morning the newspaper told Gucci they were going to try to collect from the guy in the ad. Why?

Posted by: Roy on February 28, 2007 09:12 AM

I saw in a news story this morning the newspaper told Gucci they were going to try to collect from the guy in the ad. Why?

Posted by: Roy on February 28, 2007 09:12 AM

Why not? He's messing with their trademarks and comiting fraud. Really.

Posted by: Dabitch on February 28, 2007 12:55 PM

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