Mini Yo-Yos Precariously Over Heads of Potential Purchasers
Agency BBDO Italy is to blame for this fiberglass life-sized Mini Cooper that actually does bob up and down like a yo-yo. We like Mini's forays into the whimsical to illustrate its compact size and playful personality, but the fact that it's slightly more wee than a regular car probably doesn't comfort those driving under the billboard.
More images here.
Comments
I'm not in marketing, but I gotta tell you, BBDO's (Italy) Mini Cooper billboard is just plain creepy. My takeaway is that these cars (which I love) are about as safe as a trike on a freeway.