Nudist Resort Blog Features Bluefly Clothing Ad Campaign Launch

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Public Relations professionals work hard to get their client's message out to the media. They send press releases. They make personal contact. They send gifts. They take you to lunch. They bribe...uh...no. The good ones don't go that far. So after a PR professional spends a day pitching their client's new ad campaign to the media and only one publication picks it up, a nudist resort blog, it is both depressing and very humorous. Why would a nudist-focused blog pick up an ad launch story? Simple. Because the ads feature nude models.

Yesterday, Bluefly launched a new ad campaign touting Bluefly's ability to eradicate that feeling of nakedness when not fashionably dressed. Or something like that. Thankfully, these nude models are far more attractive than your average nudist colony resident but that would be insensitive and uncaring to say so we're not going to.

Anyway, Bluefly President and CEO Melissa Payner tells us, "This campaign is not about nudity - it's about feeling naked, which is very different. These days more than ever, what you wear is inextricably linked to who you are. Without the 'right' clothes we experience an identity crisis. So our tagline 'That's Why I Bluefly' is the perfect antidote for this condition." OK. See the second ad here.

by Steve Hall    Feb- 9-07   Click to Comment   
Topic: Campaigns, Racy, Strange, Weblogs   

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Comments



Comments

I think I'm a bit confused. These women look like they don't need Bluefly clothes. They seem pretty confident and fine just being nude. I don't see evidence of an identity crisis. Am I just missing something?

Posted by: stef on February 9, 2007 3:43 PM

Yes, it's always hard finding a black dress to wear to the opera. I mean I only have, I don't know - a dozen or so little black dresses. Is bluefly the same one that ran an ad showing a woman looking for something to wear in her closet and after pulling out one great looking outfit after another, enters the party nude? I think this campiagn is off the mark. Show/tell me why I should specifically shop at Bluefly, not that I need something new - women always think they need new clothes.

Posted by: Vwriter on February 9, 2007 5:12 PM

I don't get it. It makes no sense for me. If I am going naked to the opera everybody is looking at me. But why is nobody looking at these naked women?

Posted by: Mirco on March 7, 2007 9:46 AM

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Posted by: Karma Tobgyel on July 25, 2008 3:44 PM

it's always hard finding a black dress to wear to the opera. I mean I only have, I don't know - a dozen or so little black dresses. Is bluefly the same one that ran an ad showing a woman looking for something to wear in her closet and after pulling out one great looking outfit after another, enters the party nude in negros island in philippines

Posted by: negros island in philippines on October 28, 2008 6:09 AM

Why its very hard to find a wearing black dress in opera? im just curios....

Posted by: deinse on November 14, 2008 4:26 AM

You’ll need to update us and let us know how they worked.Sounds interesting!

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