Powerball Campiagn Makes Good on Engagement

powerball_big.jpg

Any campaign with the tagline "it's always big" generally finds us paying a bit more attention to it than others and this new Colle+McVoy-created Minnesota State Lottery television campaign has us very interested. But, not for the sick reasons dancing around in your head right now. No. We like this campaign because it's a game. And it's game, called What's the Difference, that starts on the tube and ends online. In the ads, the viewer is asked to find the six differences between two images in the ad that represent a $20 million jackpot winner and a $200 million winner. Winners of the game are entered into a drawing to win cash and prizes.

With everyone in the industry latching onto the latest and greatest ad babble term of the day, engagement, it's nice to see something real come out of board room blather. We're giving props to Colle+McVoy on this one. See the ads here, here and here.

by Steve Hall    Feb-14-07   Click to Comment   
Topic: Campaigns, Games, Good, Online, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Very smart creative. A refreshing look and tone for this industry. Kudos and keep it up.

Posted by: Brad on February 14, 2007 3:12 PM

Very smart creative. A refreshing look and tone for this industry. Kudos and keep it up.

Posted by: Brad on February 14, 2007 3:13 PM





Stanton Optical


Featured FREE Resource: