Real Estate Firm Puts 'Felicity' in Luxury Loft, Slaps it On Youtube

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To promote its Donovan homes, Cressey Development Group launches Donovan Life, a well-produced but rather poorly-acted lifestyle series "about young urban professionals full of energy and ambition who are looking for a comfortable environment to enjoy the best the city has to offer," explains director Roger Evan Larry. The films are produced by his film and TV production company, Relevision.

The idea's a good strategy for getting people thinking inside the space. Who wouldn't want to own the apartments inhabited by the cast members of Friends?

Unfortunately this isn't Friends, or Felicity, or Will and Grace, or Sex and the City or anything else it's shooting for. But the series is shooting for pilot status, so maybe that will change and another ditsy but happy-go-lucky city ingenue will have her moment in the spotlight. Should the producers succeed in this noble quest, it'll be an awesome first for real estate marketing.

Check out an episode of Donovan Life here.

by Angela Natividad    Feb- 9-07   Click to Comment   
Topic: Online, Product Placement, Video   

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