Sex Sells Approach Not Used In Female Arousal Ad

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Oh well of course we have to write about this. We wouldn't be Adrants if we didn't bring you every last morsel of sexually-related advertising news now would we? But, this time, it's a little different. Rather than this being about how sex is used to sell, this is about actual sex and better sex according to female arousal product Zestra. Hey, men have Viarga, why can't women get a boost too, right? The ad claims it's not a drug nor hormones rather botanicals "clinically proven to increase sexual arousal and pleasure in women." It's too bad, though, the company chose to go the cheesy direct-to-consumer drug route rather than the more humorous Herbal Essence approach.

by Steve Hall    Feb- 6-07   Click to Comment   
Topic: Commercials   

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