Snickers Commercial Wins Gross Award

snickers_superbowl.gif

Winning the Most Disgusting Super Bowl Commercial Award is the commercial from Snickers in hich two mechanics end up eating the same Snickers bar from opposite ends until the two meet and are shocked. They suddenly react by doing something very manly, ripping off their chest hair. Yes, it will talked about and maybe that's half the battle. It's still gross though.

by Steve Hall    Feb- 4-07   Click to Comment   
Topic: Commercials, Super Bowl 2007   

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Comments



Comments

truly disgusting. I won't be having one probably ever. Item: Snickers sales dive- it's no mystery.

Posted by: velvet on February 4, 2007 7:37 PM

I can't believe Snickers put out that awful commercial. I will never eat another snickers again.

Posted by: Gine on February 5, 2007 4:03 PM

What brain dead advertising firm would link eating a Snickers bar to a truly disgusting visual and feeling?

They won't be the ad agency for long. Can you spell S T U P I D?

Posted by: Gary Brown on February 5, 2007 4:47 PM

What brain dead advertising firm would link eating a Snickers bar to a truly disgusting visual and feeling?

They won't be the ad agency for long. Can you spell S T U P I D?

Posted by: Gary on February 5, 2007 4:49 PM

I was totally disgusted by the snickers commercial. I sent them an email at their website telling them that I would not be using Mars products anymore. My kids were watching the game and had just stepped out when that commercial had appeared. I was so relieved that they didn't see it but wondered about all of the other parents whose kids did see it.

Posted by: Holly on February 5, 2007 7:13 PM

I was totally disgusted by the snickers commercial. I sent them an email at their website telling them that I would not be using Mars products anymore. My kids were watching the game and had just stepped out when that commercial had appeared. I was so relieved that they didn't see it but wondered about all of the other parents whose kids did see it.

Posted by: Holly on February 5, 2007 7:14 PM

well you can be sure I will never eat a snickers again..

Posted by: Angie on February 5, 2007 7:27 PM

It was truly one of the most vile and disgusting commercials I have ever seen and if there's any justice in the world, not only will Snickers sales take a major nosedive, but the execs who approved the making and showing of that ad will be fired in as humiliating a way as possible. Just a tasteless, awful commercial!

Posted by: Tyler on February 5, 2007 7:45 PM

I found the Snickers commercial Homophobic and in very bad taste. I also have emailed Snickers to tell them so. What idiot came up with the campaign .. and what blockhead OK'd the whole thing. What a great way to make people want to stop buying the product. I think that NOW they need to come up with a gay friendly commercial to make up for the hate this one created. Maybe the same start.. but then one says to the other.. you smell like chocolate.. that the other blushes and says thank you. That would be a great one for Valentines Day.... "Share a little chocolate with some one close to you"

Posted by: Scott Perkins on February 5, 2007 8:06 PM

It's not "homophobic" to find this commercial revolting. It IS revolting. Sorry gays, nobody wants to see men kissing on tv after 'gobbling' what they_staged as a pha**ic symbol. "gee, we acCkciDentaLly kisSsed? omg!" like bback mt. this was a homosexual-promotion by activist gays. that, not surprisingly... backfired.

Posted by: velvet on February 5, 2007 8:31 PM

please,get over it!!! it's about all the macho men on man's biggest night of the year saw to men kiss "gotch ya"

Posted by: mark on February 5, 2007 11:01 PM

This ad has already been pulled from the Snickers website and all future airings. The website "afterthekiss.com" forwards to the Snickers site. The "kiss" site had alternate endings that involved these two guys trying to beat each other up, basically.

So this whole multi-million dollar effort has been dumped within 24 hours of its launch. Ouch.

What a terrible few months it has been for great creative shops. First Orville Dedenbacher from Crispin, then Goodby phones it in on Saturn, then this crap from Chiat.

What the hell is going on? Theories, anyone?

Posted by: OhJeez on February 6, 2007 12:09 AM

You're some sad individuals to sit here and criticize a scripted t.v. commercial. It was an attempt at some harmless humor- not meant to insult or degrade any particular social group or lifestyle. It's a candy bar people, get over it! The only disgusting this is you all. You act like those two men are the only ones in the world who find it totally unnerving that their lips almost touched. I've got news for you basement dwellers- get out in the world and open your eyes- they're not the only ones who would react like that!

Posted by: getalife on February 6, 2007 4:42 PM

What the heck were you all thinking?????
Trying to normalize two guys swapping spit on a snickers... even more disguesting than that fable cowboy movie, but unlike the movie I CAN "QUIT" snickers...

Posted by: Val on February 6, 2007 7:42 PM

What the heck were you all thinking?????
Trying to normalize two guys swapping spit on a snickers... even more disguesting than that fable cowboy movie, but unlike the movie I CAN "QUIT" snickers...

Posted by: Val on February 6, 2007 7:43 PM

What the heck were you all thinking?????
Trying to normalize two guys swapping spit on a snickers... even more disguesting than that fable cowboy movie, but unlike the movie I CAN "QUIT" snickers...

Posted by: Val on February 6, 2007 7:44 PM

The commercial was obviously homophobic. How would heterosexuals like it if their children saw a man and woman accidently kiss and be so revolted they screamed and inflicted self injury? How about one black and one white person kissing and then screaming in horror? As a lesbian I will never buy a Snickers, Twix, M&M's etc product again.

Posted by: Virginia on February 6, 2007 9:42 PM

WOW! People have way too much time on their hands! Virginia, you're an idiot! A heterosexual couple would be appalled by a man and woman in this same situation? Uh no, because that's natural, homosexuality is not. Sorry folks, accept the lifestyle or not, it's not the natural way that God intended it to be.
And if you want to be offended, why stop with this one...the rock papers scissors commercial offended me because I love rocks, and they showed a rock being used as a violent object! The FedEx Moon office one ticked me off because I like gravity! Imagine all the kids watching that and wondering why they have to be stuck with gravity!! HOLY CRAP!!! K-Fed offended me because I eat at McDonald's and I don't want him there! I can go on and on and on! Eventually we'll just get rid of all humor and entertainment and everything on television! I mean I'm offended by Broke Back Mountain, but does that get taken from theaters?? Come on people

Posted by: Pizzle on February 7, 2007 12:08 AM

Are you kidding me?

You know what the problem with this damn country is, EVERY DAMN PERSON AND/OR GROUP needs and wants to be coddled and catered to. Give me a damn break. It's a friggin commercial over a stupid candy bar. Grow up people, get a friggin life, dumbasses!

Posted by: Russ on February 7, 2007 1:08 AM

I fell off the couch laughing at this one. Keep up the creative ad's Snickers folks!

Posted by: Cheryl on February 7, 2007 3:11 AM

The commercial had one useful purpose. It illustrated how many unenlightened homophobic idiots still exist in the blogosphere. Truly sad.

Posted by: Ed on February 7, 2007 7:47 AM

Well, it never ceases to amaze me how uptight Middle America actually is. This commercial was funny, and yes, I agree with Mark's posting that this was a stab at men on the biggest "man on man" day of the year. And why not? It WAS funny, and I believe that the ad served it purpose. Snickers showed and extreme view - that consumers who want their product will go to any length to get it. As a proud member of the marketing profession, I feel that they achieve their goal. The first step in creating any marketing campaign is to define your brand and create loyalty, which they have done, historically. Why not flaunt years of proper marketing and show what COULD happen if consumers were blinded from the outside world and their sole quest was the pursuit of a Snickers bar?

As a gay man, I found the ad funny, and not the least bit offensive. I have learned that progressive and accepting thought stems from educated and informed individuals. The narrow-minded views of those who refuse to accept others only reinforce the fact that America is divided into two distinct sub sects - The informed and the not informed.

Those of us who have worked hard to educate ourselves don't feel the need to flaunt it, or scream it from the mountain tops. The radicals who made their case the Mars to get the commercial pulls obviously feel threatened by this ad, which obviously is rooted in deep insecurities.

I am proud of who I am. I did find the ad funny. Lighten up, and let's move on.

Posted by: George on February 7, 2007 11:03 AM

Well, it never ceases to amaze me how uptight Middle America actually is. This commercial was funny, and yes, I agree with Mark's posting that this was a stab at men on the biggest "man on man" day of the year. And why not? It WAS funny, and I believe that the ad served it purpose. Snickers showed and extreme view - that consumers who want their product will go to any length to get it. As a proud member of the marketing profession, I feel that they achieve their goal. The first step in creating any marketing campaign is to define your brand and create loyalty, which they have done, historically. Why not flaunt years of proper marketing and show what COULD happen if consumers were blinded from the outside world and their sole quest was the pursuit of a Snickers bar?

As a gay man, I found the ad funny, and not the least bit offensive. I have learned that progressive and accepting thought stems from educated and informed individuals. The narrow-minded views of those who refuse to accept others only reinforce the fact that America is divided into two distinct sub sects - The informed and the not informed.

Those of us who have worked hard to educate ourselves don't feel the need to flaunt it, or scream it from the mountain tops. The radicals who made their case the Mars to get the commercial pulls obviously feel threatened by this ad, which obviously is rooted in deep insecurities.

I am proud of who I am. I did find the ad funny. Lighten up, and let's move on.

Posted by: George on February 7, 2007 11:03 AM

Snickers should try the commerial with 2 guys working under the hood of a car, one drops the wrench, the other one drops his pants and there is a Snickers bar for his cock. The 1st guy looks and goes,"oh yea, that would satisfy my hungry belly". He goes at it, out of view of the camera, then gets up and his face is covered in chocolate!!!

Posted by: Tom on February 7, 2007 11:22 AM

i love this commercial it so sexy

Posted by: joe on February 7, 2007 12:54 PM

Steve and others,
Sorry for the delay - Do you know any sites capturing this and the linking Web site with the even more offending commercial endings and player interviews? Working on a podcast and would love/loath to see them.

Posted by: Adam Zand on February 7, 2007 2:42 PM

You're all a bunch of stuck-up, self-serving, overly conservative OR liberal pieces of shit.

The commercial was NOT homophobic. It represented a humorous portrayal of the reaction that your average heterosexual mechanic would have.

And the commercial was perfectly fucking fine for TV. If you don't want to see men kissing, then sew your fucking eyes shut, because you have no right to tell people that it's alright for a girl and a guy to make out in public, but not for two men or two women to do it.

Posted by: Cameron on February 8, 2007 10:57 AM

Well Cameron,
You've certainly raised the level of discourse on the comments. And just where does it say (bedsides the premise of your post) that you get to define what homophobic is? Did you survey anyone? Did you read comments from organizations that thought the whole campaign (including the link through) content was sending some bizarre messages?

Fair disclosure: I liked the ad last Sunday and am a bit suprised by what followed, but I'm still open to hearing some perspectives on the ads. Doesn't seem like you're ready for that part of blogging (or Democracy).

Posted by: Adam Zand on February 8, 2007 11:59 AM

That was hawt lol

Posted by: Kakihara on February 14, 2007 1:18 PM

I thought the beginning was cute but the ending did make it sound like it was horrible to be a gay caballero. They should have had a more gay-frendly romantic ending for these two gents. Oh, by the way, I am a lady, and hetero, but I believe all kinds of love is acceptable

Posted by: Sparkina on June 1, 2007 1:24 AM

Get over yourselves! Why do you even CARE about a COMMERCIAL? Do you really not have bigger things to worry about than if two men acidentally meet lips and get freaked out about it is horrible or just plain entertaining? It's a commercial! I bet the people in charge didn't intend to spike some poltical debate, I'm sure they just came up with the idea and thought it sounded funny. As should you.

Idiots.

Posted by: americansarestupid on December 21, 2007 9:43 PM







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