Students Contrive Acronym Diversion for SCAD

scad_shorts.jpg

Alumni from Savannah College of Art and Design (SCAD) started production company The Dandy Dwarves and were tapped by their alma mater to create an interactive viral marketing campaign.

The fruits of their labour? SCAD Shorts. The object: guess the title of the bizarre spot playing on the screen. The trick: titles must always have the SCAD acronym.

This is harder than it sounds but results in some weird videos.

Repeat visitors get a running chance of winning - what else? - an iPod.

by Angela Natividad    Feb-15-07   Click to Comment   
Topic: Campaigns, Good, Online   

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Comments



Comments

Nice find. My favorite SCAD promo is SCAD Radio, although the school may not think of it as promotional.

Posted by: David Burn on February 17, 2007 1:28 PM




Stanton Optical


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