The Cookie Monster Was Here. Seriously. We Promise.

choowygoowy3.jpg

Hmm. We wonder how effective an ad campaign is if you have to read the agencies description of it on their website to figure out what that little blue ball of fur is they placed in a campaign for a cookie seller. JWT in Kuwait (yes, we cover advertising news from all over the world) created a print campaign for their client Choowy Goowy, a cookie retailer that delivers cookies in jars to homes and offices.

We suppose we can't complain too much. If they used the actual Cookie Monster, they'd have to get into all that nasty licensing and royalty fee crap. Still, a ball of blue fur as a stand in for the Cookie Monster? A stretch to say the least. Oh wait, it's just a piece of his fur that fell off while he was chowing down the cookies. OK. Now we get it. Silly us. And ho long did we ave to stare at the ads to get that? Hopefully, our explanation will spare all of you the embarrassment of idiocy we just went through.

by Steve Hall    Feb-15-07   Click to Comment   
Topic: Campaigns, Magazine   

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Comments



Comments

I think the "C is for Cookie" line explains it all...Let's all sing:

"C is for Cookie, that's good enough for me"

Posted by: Janna on February 15, 2007 3:58 PM

I'm sorry - but I got it right off the bat. Did your mom only let you watch Mr. Rogers? ;)

Posted by: Rachel on February 15, 2007 4:23 PM

ummm... yeah... got it right away.

Sesame Street was the only kid's show I could get. I guess you guys got Disney Channel, huh?

Yeah, it all boils down to socio-economic class stratification. Cookie Monster is from the 'hood. He's my peeps. Give some love.

Posted by: hinsonian on February 15, 2007 9:03 PM

me, too.

I still have the song on his Just the Two of Us cassette in front of me. It's the first and last track, along with other favorites such as Up and Down, Me and You, Circles, Cookie's Poem, and If I Knew You Were coming I'd've Baked a Cake.

Posted by: nancy on February 15, 2007 11:27 PM







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