U.S. Government Wants to Legislate Japanese Commercial

asahi_red_sox.jpg

OMG! According to the United States Alcohol Tobacco Tax and Trade Bureau, watching someone drinking a beer in a Japanese Asahi beer commercial may cause alcoholism in the States! Everyone, cover your eyes immediately before you succumb to the power of the almighty television commercial...in a language you can't even understand...in a commercial you will never see aired in America...because its a friggin Japanese commercial! Why doesn't the U.S. government just skip all this shit and force us right into the 1984-like world in which they really want us to live?

Overreact much? How about gone entirely insane. The government wants to take legal action against Red Sox pitcher Daisuke Matsuzaka who is seen in the Asahi ad consuming beer, a no-no in the States. While it's one thing to enforce the U.S. regulation of not showing the actual consumption of alcohol in advertisements, it's entirely another to foist that law on another country or a person who just happens to now live in the U.S. but made the commercial in another country under an entirely different jurisdiction.

Asserting the government's position, ATTT Bureau Director of Public and Media Affairs Arthur Resnick cited a 1995 bureau ruling to the Boston Herald which finds unacceptable any ad, "which depicts any individual (famous athlete or otherwise) consuming or about to consume an alcoholic beverage prior to or during an athletic activity or event," or an ad that infers drinking alcohol "will enhance athletic prowess, performance at athletic activities or events, health or conditioning." There's this thing called nation building that some people outside the U.S. don't like about us and while this insanity isn't constructing anything here, it sure looks like it's trying to deconstruct another country's legal code.

The endorsement deal between Matsuzaka and Asahi was made prior to his signing with the Red Sox. Major League Baseball International approved the spots and the use of the Red Sox logo. An MLB International spokesman said, "We did approve it with him drinking the beer outside of his uniform. It's a type of commercial that is really commonplace in Japan. It is not really that far fetched." None of that is good enough for the U. S. government.

It's official. The U.S. government wants to own the world.

Written by Steve Hall    Comments (2)     File: Commercials, Policy, Strange, Trends and Culture     Feb-16-07  
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Comments

See? This is what I'm talking about. And you guys get all pissed at me when I say it, only I say it about stuff like arming Poland against Russia. Seems Steve Hall and I think alike, and yet he enjoys a freedom of speech quite unlike the muzzling I get when I try to sound off.

You Americans are pissing me off and I'm going to have to take serious actions soon.

Down with tyranny. Down with world domination. Down with American beer. Drink Asahi!Go Red Sox.

Posted by: Vladimir Putin on February 16, 2007 11:48 AM

Before people get their shorts in a twist, I think you should read the Boston Herald article, because I think this is a misunderstanding.

The Boston Herald did a story on the ad, mainly discussing the local issues with the Red Sox and Major League. The ATF is not mentioned until the last paragraph of the story. What they clearly did was call some media relations guy at the bureau, who had never seen the ad, and asked him to comment. He then quoted them a boilerplate mission statement of what the agency regulates (i.e. they go after false and misleading ads). It's not even clear the guy quoted knew the ad was only airing in Japan, because it is not addressed in quote.

Posted by: LagunaDave on February 19, 2007 03:38 AM

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