Wrigley's and Wii Get Cozy on Candystand

candystand_logo.jpg

It was only a matter of time before Wrigley's Candystand, whose candy-tagged games get progressively better, would start testing waters in real gamer territory.

Candystand and Wii just joined forces in a bizarre cross-branding where Wii web games are peddled on Candystand and Candystand is totally accessible through the Wii browser.

The relationship isn't exactly low-key - within 24 hours of launching on Wii's Internet Channel, Wii.Candystand.com drew 6000 visitors and a ton of positive reviews. That is, according to Scott Tannen, Wrigley's director of global digital marketing.

This is the first branded site to link to the Wii browser, which will definitely get competitors sniffing at the door to be next in line. Candystand's content offerings are also formatted for television instead of computer monitors.

Kudos to Wrigley for creating a series of branded offerings that seem able to stand alone in gaming world. It hasn't been an easy trek, considering Candystand was first introduced in '97 - building this kind of recognition takes time. Just ask Target.

We still harbor doubts that our Socom buddies would be deeply impressed to hear we destroy the competition on Altoids Sheep, though.

by Angela Natividad    Feb-22-07   Click to Comment   
Topic: Brands, Games, Good, Online, Sponsorship, Television   

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Comments



Comments

Advergaming in general is highly unethical and manipulative of children. No wonder we have a diabetes epidemic. It's bad enough to see ads posted on every possible surface; it's bad enough that every possible device and tool has a multi-task function of selling something. We don't need to manipulate kids, too. I have a big problem with profiting from humans who are still young enough to believe in the tooth fairy. Catch the rant: www.marksdailyapple.com/fuji/

Posted by: Sara on February 22, 2007 6:19 PM

Advergaming in general is highly unethical and manipulative of children. No wonder we have a diabetes epidemic. It's bad enough to see ads posted on every possible surface; it's bad enough that every possible device and tool has a multi-task function of selling something. We don't need to manipulate kids, too. I have a big problem with profiting from humans who are still young enough to believe in the tooth fairy. Catch the rant: www.marksdailyapple.com/fuji/

Posted by: Sara on February 22, 2007 6:21 PM







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