Yoga Ads Put Users in Knots
It's unsettling to watch people do unnatural things with their bodies, which we suspect is why The Exorcist became a horror classic.
This print campaign for Ashtanga Yoga Center uses a similar technique, turning the idea of supple flesh into something more ... elastic.
Leagas Delaney of Milan put this one together. We think it's an effective if bizarre way of demonstrating how yoga brings a willing body to an unwound, even disconnected state. Still, if we wanted our feet and hands to fall in all the wrong places, we'd play Twister. It may not bring us to om but nobody ever outgrows the odd fondle.