Adrants to Rant About Social Media on ad:tech Panel
On April 24 at 4PM during the ad:tech conference in San Francisco, the topic of personal and social media as it relates to brand personality will be discussed on a panel led by Ogilvy PR Interactive Marketing VP Rohit Bhargava. The panel will consist of PodTech Director of Corporate Media Strategy Jeremiah Owyang, AskNinja Co-Creator Kent Nichols, N-Gage Web/Social Integration Manager for Nokia Karl Long and yours truly, Adrants Publisher Steve Hall.
The panel will address the rise of social media and its role in tearing down the iron curtain behind which brands have hidden for so long. With blogs, vlogs, podcasts, social networks and Digg-like info-sharing, the notion of conversational marketing, the acknowledgment marketing is not a one way affair any longer, is moving front and center. Some brands are adjusting to this change abut many are not. This panel will discuss this trend, what it means for marketers and what they can do to adjust their marketing to better participate.
If you're interested in attending the panel, register for ad:tech San Francisco before March 19th and get an early bird discount and, if you use discount code ATSFA2, you'll get an additional 25 percent discount on top of that.