American Legacy Thinks Re-Education is Key to Quitting

becomeanex.jpg

American Legacy expands on their Become an Ex campaign with three spots on re-learning behaviour typically associated with smoking, like drinking coffee, driving and starting your day. The campaign is by GSD&M out of Austin, TX, a city where smoking is permitted in designated indoor spaces.

The ads feature bewildered middle-aged characters bumbling over said activities as they try renegotiating space without the soothing puff-puff. It's a little like watching Britney Spears stagger around like a bald Cyclops after her latest failed stint at rehab.

by Angela Natividad    Mar-21-07   Click to Comment   
Topic: Campaigns, Online   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

CORRECTION: Smoking is NOT permitted indoors at GSD&M.

Posted by: Austin07 on April 2, 2007 6:51 PM







Featured FREE Resource: