Bravissimo Celebrates Big Breasted Women That Don't Look So Big

bravissimo_campiagn.jpg

We're thinking bra sizes over in England must follow some metric other than that of the U.S. In this Bravissimo campaign, woman of various bra sizes hold placards stating their bra size. Oddly, none of the women look anywhere near as big as their stated sizes. We cold be wrong but the woman with 30F? She looks flat. Anyway, the editor of Adrants requires that all bra ad campaigns receive full coverage so we must comply with those wishes whether or not we agree. Take a look at the ladies individually here.

by Steve Hall    Comments (34)     File: Campaigns     Mar-21-07     
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Comments

I think it's crappy photography; I know the 30F woman (she's going out with a friend of mine), and she's anything but flat in real life. Not that I was looking or anything...

Posted by: Mat Hall on March 21, 2007 05:08 PM

If honey is a 30F, I'm a 30Q.

Posted by: Angela on March 21, 2007 05:47 PM

You've missed the point of the ad: they don't want to appear huge. They want to appear proportionate. Big breasted women, though they seem to be the subject of fantasy, don't want to appear as big as their bra size would indicate them to be. Men may want gozongas, but the women who have them don't want to appear as if their nipples are touching their belly button.

Posted by: Gretchen on March 22, 2007 02:13 PM

You've missed the point of the ad: they don't want to appear huge. They want to appear proportionate. Big breasted women, though they seem to be the subject of fantasy, don't want to appear as big as their bra size would indicate them to be. Men may want gozongas, but the women who have them don't want to appear as if their nipples are touching their belly button.

Posted by: Gretchen on March 22, 2007 02:14 PM

You've missed the point of the ad: they don't want to appear huge. They want to appear proportionate. Big breasted women, though they seem to be the subject of fantasy, don't want to appear as big as their bra size would indicate them to be. Men may want gozongas, but the women who have them don't want to appear as if their nipples are touching their belly button.

Posted by: Gretchen on March 22, 2007 02:17 PM

I am the 28GG in the ad and yes I think you've missed the point! That is my true bra size and the ad is about letting women know that it's not about your actual size it's about how you look and feel about your curves.

Sure we all look smaller than what our placards say, but it's a fact that something like 60% of women wear the wrong bra size. They are wearing a back that is too big and a cup that is too small (cup sizing goes up when the back gets smaller). So for example I could wear a 30 size back bra but then my cup size would go down to a G and so on.

The fact of the matter is that a good, correctly sized bra will actually make you look smaller anyway! So no we're not lying about our bra sizes. It's just that the common conception out there is that a GG cup is massive when in fact it can be quite normal if you're wearing the right bra!

Hope this clears up any confusion.

Carly x

Posted by: Carly on March 23, 2007 07:36 AM

Thanks Carly

Posted by: Steve Hall on March 23, 2007 10:29 AM

I'm a professinal bra fitter, and I can tell you without doubt that they are 100% lying about their bra sizes.

Little Miss "28GG" is one of the biggest liars of them all. If you really wear a 28 band size, you would be in a CHILD'S size pant or dress. My average sized 12 year old child wears a 32. You are clearly a size 6/8, not as "petite" as you claim.

Women lie about their measurements for a variety of reasons. Some because they are delusional and they think they are thinner than they actually are. Most of them do it in a vain attempt at making other women feel bad about themselves. There are, of course, the ones who are just blind. I can't tell you how many size 20+ women I've had in my store swear that they wear a 34DDD. (They end up walking out in a 42B)

I'm calling you out on this one. Especially Little Miss "28" and Little Miss "30".

And if you decide to dismiss me as "Jealous", think again. I wear a 34E, and I'm damned sure I'm right about the size.

Posted by: Mia on April 2, 2007 11:33 PM

Yea, baby! That's what we need here. A knock down, grad out fight between big breasted women! Bring it on!

Posted by: Steve Hall on April 3, 2007 11:20 AM

mia, i work at victoria's secret, so i fit bras too. i'm not here to fight you, but it's VERY likely that they are NOT lying about their size. you ARE right in saying that most women are wearing the wrong bra size, but actually it's proven that women think they are BIGGER in the band, and SMALLER in the cup. which is why you will often find a 36C bra on a woman who is really a 30DDD. in fact, i am a 30DDD who really only looks like a 32C, but my measurements are actually a 25" around the ribcage (which puts me at a 30), and a 36 around the bust. my breasts are wide, and the tissue sits at the sides, so they don't exactly protrude like supposed DDDs would. however a 6" difference equals A, B, C, D, DD, DDD.

most customers i deal with react like you when they find out i'm a DDD. i certainly DON'T look like dolly parton or anything so people are very skeptical. then i go on to explain to them that a 30DDD is A LOT smaller than a 40DDD, then they usually understand that it's HIGHLY possible for an average-built woman to wear a D, G, or even J! and being a professional bra fitter, you should know that breasts come in all different shapes and sizes and just because a woman with two little misquito bites claims to be a 28GG, doesn't mean she is wrong. she could have been blessed with an interesting pair of "girlies" like me.

and lying??? ladies, please. i don't know where you are these days, but women quit lying about their sizes years ago, because they all started saving up for boob jobs/reductions.

Posted by: Jami on May 16, 2007 11:22 PM

mia, i work at victoria's secret, so i fit bras too. i'm not here to fight you, but it's VERY likely that they are NOT lying about their size. you ARE right in saying that most women are wearing the wrong bra size, but actually it's proven that women think they are BIGGER in the band, and SMALLER in the cup. which is why you will often find a 36C bra on a woman who is really a 30DDD. in fact, i am a 30DDD who really only looks like a 32C, but my measurements are actually a 25" around the ribcage (which puts me at a 30), and a 36 around the bust. my breasts are wide, and the tissue sits at the sides, so they don't exactly protrude like supposed DDDs would. however a 6" difference equals A, B, C, D, DD, DDD.

most customers i deal with react like you when they find out i'm a DDD. i certainly DON'T look like dolly parton or anything so people are very skeptical. then i go on to explain to them that a 30DDD is A LOT smaller than a 40DDD, then they usually understand that it's HIGHLY possible for an average-built woman to wear a D, G, or even J! and being a professional bra fitter, you should know that breasts come in all different shapes and sizes and just because a woman with two little misquito bites claims to be a 28GG, doesn't mean she is wrong. she could have been blessed with an interesting pair of "girlies" like me.

and lying??? ladies, please. i don't know where you are these days, but women quit lying about their sizes years ago, because they all started saving up for boob jobs/reductions.

Posted by: Jami on May 16, 2007 11:23 PM

mia, i work at victoria's secret, so i fit bras too. i'm not here to fight you, but it's VERY likely that they are NOT lying about their size. you ARE right in saying that most women are wearing the wrong bra size, but actually it's proven that women think they are BIGGER in the band, and SMALLER in the cup. which is why you will often find a 36C bra on a woman who is really a 30DDD. in fact, i am a 30DDD who really only looks like a 32C, but my measurements are actually a 25" around the ribcage (which puts me at a 30), and a 36 around the bust. my breasts are wide, and the tissue sits at the sides, so they don't exactly protrude like supposed DDDs would. however a 6" difference equals A, B, C, D, DD, DDD.

most customers i deal with react like you when they find out i'm a DDD. i certainly DON'T look like dolly parton or anything so people are very skeptical. then i go on to explain to them that a 30DDD is A LOT smaller than a 40DDD, then they usually understand that it's HIGHLY possible for an average-built woman to wear a D, G, or even J! and being a professional bra fitter, you should know that breasts come in all different shapes and sizes and just because a woman with two little misquito bites claims to be a 28GG, doesn't mean she is wrong. she could have been blessed with an interesting pair of "girlies" like me.

and lying??? ladies, please. i don't know where you are these days, but women quit lying about their sizes years ago, because they all started saving up for boob jobs/reductions.

Posted by: Jami on May 16, 2007 11:23 PM

I just stumbled across this site, and I can't believe that people are being called liars on here. Yes people are 28/30 round, not just a child! I, myself where a 30 round, but when I was measured I was told I could wear a 28 round, which would probably fit me better. I'm 21, so not a child! People never realise how big I am until I say my cup size, and why would Bravissimo lie? They wouldn't!

Posted by: Jodie on June 13, 2007 10:23 AM

I just stumbled across this site, and I can't believe that people are being called liars on here. Yes people are 28/30 round, not just a child! I, myself where a 30 round, but when I was measured I was told I could wear a 28 round, which would probably fit me better. I'm 21, so not a child! People never realise how big I am until I say my cup size, and why would Bravissimo lie? They wouldn't!

Posted by: Jodie on June 13, 2007 10:24 AM

I just stumbled across this site, and I can't believe that people are being called liars on here. Yes people are 28/30 round, not just a child! I, myself where a 30 round, but when I was measured I was told I could wear a 28 round, which would probably fit me better. I'm 21, so not a child! People never realise how big I am until I say my cup size, and why would Bravissimo lie? They wouldn't!

Posted by: Jodie on June 13, 2007 10:25 AM

Mia, please tell me where you work, so I can advice my girlfriend to go somewhere else to buy her bras.
She is curvy, not at all what I would describe as slim, but is still wearing a 28G... And yes, that is the correct size!
Spreading rumors like you are doing now, doesn't help curvy girls at all...

-Erik-
Gentleman from Norway

Posted by: Erik on June 23, 2007 05:20 AM

You can buy online from Bravissimo and order, not sure if the ship abroad though so you'll have to check. Just google 'bravissimo' and it should come up the first option for UK.

Posted by: Jodie on June 23, 2007 10:40 AM

Bravissimo ship abroad, but due to norwegian VAT and the delivery charges, it's better to take a weekend trip to the UK :-)
Besides, you don't get help from a professional bra fitter when you order on the internet!

Posted by: Erik on June 24, 2007 01:37 PM

i can compleatly sympathize with this, i recently went for a fitting at bravisimo, i went in wearing a 36c and came out wearing a 32f! cheapest boob job ever :) but when i told my friends about my shock visit (not to brag but to try and make them also visit and get a good bra fitting) no one beleives me, people think your delusional of braging, but i never had such comfortable or perfect fitting bras in my life.

Posted by: magenta70 on July 15, 2007 08:10 AM

I just stumbled onto this while looking for a place to by 28GG bras online, and I can't leave without saying this: Mia, go jump off a bridge. YOU and YOUR KIND are the reason that so many women have back pain, shoulder pain, and can't find shirts that fit. GET OVER YOURSELF.

I'm 5'2", 115lbs, wear size zero pants, small or extra small shirts, and a 30G bra. First off, your bra size has NOTHING to do with your pant size, so again Mia: go jump off a bridge. The ONLY numbers that matter are your ribcage measurement and your bust measurement. My ribcage is 26" around, and my bust is 37" around. My favorite bra for years has been a 30G, but after losing 5lbs, even brand new they're riding up in the back -- a sign that any true professional bra fitter would agree means I need to go down a band size. Down a band size, up a cup size or two, and suddenly I'm in a no-mans lands that even Figleaves doesn't cover. (Hence the search that brought me here, and once I post this I'll go check out Bravissimo.)

And FWIW, the bust sizes just run in my family. Both my sisters are 30Gs, even the 16 year old, and our 82 year old grandmother is a 34K and has to have her bras special made. We have an aunt who had a breast reduction after having her two kids, because she could nurse with the baby lying in her lap. I would *love* to have a breast reduction, but I have a health condition that makes surgery of any kind extremely risky, potentially life threatening. So until I get my health under control, I'm stuck buying bras online, because I'm sick of going into stores and having women like Mia try to cram me into a 34D.

It benefits the bra industry to try to convince all women that we're a 32-38 A-D. They have to make fewer variations on the same bra that way, and they don't have to deal with the strange physics of large breasts. But ILL-FITTING BRAS RUIN LIVES. Unless you have deep lines or bruises from your bra band, NEVER let ANYONE convince you to go up a band size.

Posted by: Ryot on August 22, 2007 02:49 PM

Here here! These girls aren't lying about their sizes, that's for sure. It only looks that way because roughly 80% or women wear the wrong bra size, causing back ache, the "four boob" effect and bad posture.
I can't stand women like "mia", she is like so many poorly trained bra fitters that don't know what they're doing and end up giving dodgy "advice". So far I've only found bra fitters who work in shops that gear towards the larger cup sizes are the ones who know what they're doing. The rest are poor excuses.
I imagine the average size of a woman is around a 32-34 D or DD. Not a 36B because so many women are in the wrong bras. And the more petite bustier ladies like myself (30G) shouldn't be penalized because we've been fitted correctly with a true size.

Posted by: Izzy on September 7, 2007 10:30 AM

Izzy, you make an EXCELLENT point about finding a true professional bra fitter. though i've enjoyed my time working at victoria's secret, i have assisted THOUSANDS of women who DO NOT fit into our so-called "standard" sizes - and as i mentioned in an earlier post, i myself do not fit into this "standard." who decided that a B-C cup was standard!? yeah, maybe if you're wearing your DISTANT "sister-size," which mia claims is working just fine for her business...

anyway back to my point, a vast majority of shops that gear towards LARGER cup sizes do have well-educated bra fitters. in victoria's secret, i was lucky to have worked with a team that was well informed and refused to send any client out with a bra that didn't work, because i am aware that unfortunately other viki's stores do not operate as honestly.

*sigh* boobs are interesting.

Posted by: Jami on September 27, 2007 09:01 AM

Izzy, you make an EXCELLENT point about finding a true professional bra fitter. though i've enjoyed my time working at victoria's secret, i have assisted THOUSANDS of women who DO NOT fit into our so-called "standard" sizes - and as i mentioned in an earlier post, i myself do not fit into this "standard." who decided that a B-C cup was standard!? yeah, maybe if you're wearing your DISTANT "sister-size," which mia claims is working just fine for her business...

anyway back to my point, a vast majority of shops that gear towards LARGER cup sizes do have well-educated bra fitters. in victoria's secret, i was lucky to have worked with a team that was well informed and refused to send any client out with a bra that didn't work, because i am aware that unfortunately other viki's stores do not operate as honestly.

*sigh* boobs are interesting.

Posted by: Jami on September 27, 2007 09:01 AM

i neeed vidio a potoo

Posted by: yakoob on November 22, 2007 04:35 AM

They appear to not be large because they are actually wearing the correct size bras. Women who look like their breasts are uncomfortably big are usually wearing a cup size that is too small making their breasts pop out the top or look oddly shaped and usually wearing a band size that is too big, further making their bra slide around. American stores often don't carry band sizes less than a 34 or 32, so women who are small framed but are larger than an A or B cup are out of luck and suffer back pain.


Posted by: CR on December 5, 2007 11:45 PM

So.... it seems that some women are as obsessively wrong about their bra size (and, therefore, the size of their breasts) as some men are about their penes.

Now I wonder if there some correlation between brain location and organ size, then? Apparently so.


BTW my wife has never worn a bra, and she still looks good. So neither of us have any clue about her size.

Posted by: chuck on December 8, 2007 09:20 AM

I happened to stumble across this interesting post... A guy started the fracas and then the booby sistas got the underwires out!

As for the picture, when you're in a correctly fitted bra, you don't look like the conventional boob implant size chick - cos you're wearing a correctly fitting bra.

I'm a 34ff or a G and get fitted every year which is something that every woman should do. Trust me I was disappointed when I went up a cup size cos of the difficulty of find really nice, comfortable and affordably priced bra. I live in London so I'm looking at 25 ie $50 upwards a piece.

A good fitting bra is like find a well fitting shoe: it depends on where the weight of your breasts dominate, the cut of the bra, and the sizing from the manufacturer. And then to top it off, Marks and Spencers, Selfridges, Bravissimo , La Senza and Victoria Secrets all have different ways of measuring your bra size. No wonder it's confusing! And yes I've travelled to NYC to benefit from the bargains out there but left without any lingerie what so ever.

Oh and by the way.... if you want to look really booby wear a bra 2 or 3 cups below your actual size. The well endowed celebrities don't get custom-made bras, they just wear trainee ones! The styles and designs on offer are more varied too!

It seems like the US it way behind Europe or the UK on this one and I'm going to provide a solution. Watch this space! Remember my name....

Posted by: Desiree on December 20, 2007 07:58 AM

Funnily enough, both La Senza and Bravissimo came to the same conclusion with me: 38D/DD/E depending on style of bra. Both said I could safely go down to a 36 if I wanted to, but I prefer how the 38s sit on me because I have a broad back. I don't seem to suit full cup style bras either due to the shape of the breast. Balconette and soft moulded cup all the way please.

So um, this is a case of a bigger woman *not* being told they're a 30Z or something. (I'm a UK 18, and in the US I fit a 14, so quite big/lardy).

Also a point I was told in store at bravissimo: the media portrays cup sizes much differently to what they really are: we imagine a "big" cup size to be a D when in fact it depends on the band size and that a D really isn't that big when you actually look at the bra (although in M+S, where the cups seem to have suffered the same size inflation as everywhere else, a D is big, as it will be equivalent to a DD or E elsewhere).

The trick is just to forget the silly numbers and letters, and find what fits.

Posted by: leymoo on December 20, 2007 07:30 PM

i have been measure MANY times by man professional's who keep telling me that i'm a 34C, close to a D. but i barely look like a B!!! it's so wierd!

Posted by: confused on December 22, 2007 09:01 PM

i have been measure MANY times by man professional's who keep telling me that i'm a 34C, close to a D. but i barely look like a B!!! it's so wierd!

Posted by: confused on December 22, 2007 09:02 PM

Well, some do love to rant and rave about how they know everything.
Photos are a one d medium and so will always give a distorted view of the subject making things look smaller or flater than they really are.
Mia stop sucking lemons!!!!

Posted by: Zoe on January 2, 2008 07:48 PM

I'm a size 10 and 30ff and don't look like a 30ff as far as most people are probably concerned, people would probably guess me anywhere between d - dd depending on what bra i'm wearing. My bra's fit perfectly. Most women are wrongly fitted into bras.

Mia, a lot of shops such as M&S don't stock more than one or two 30 or 28 backs or above dd if ANY, so aren't taught/don't measure these sizes. Further, all bras fit differently so i may try a bra in your shop and be a 32f rather than 30ff.

Girls, go to bravissimo.

30ff is not miss plastic fantastic but real women!

Posted by: Poppy on January 5, 2008 07:59 PM

I'm a size 10 and 30ff and don't look like a 30ff as far as most people are probably concerned, people would probably guess me anywhere between d - dd depending on what bra i'm wearing. My bra's fit perfectly. Most women are wrongly fitted into bras.

Mia, a lot of shops such as M&S don't stock more than one or two 30 or 28 backs or above dd if ANY, so aren't taught/don't measure these sizes. Further, all bras fit differently so i may try a bra in your shop and be a 32f rather than 30ff.

Girls, go to bravissimo.

30ff is not miss plastic fantastic but real women!

Posted by: Poppy on January 5, 2008 08:00 PM

I'm a size 10 and 30ff and don't look like a 30ff as far as most people are probably concerned, people would probably guess me anywhere between d - dd depending on what bra i'm wearing. My bra's fit perfectly. Most women are wrongly fitted into bras.

Mia, a lot of shops such as M&S don't stock more than one or two 30 or 28 backs or above dd if ANY, so aren't taught/don't measure these sizes. Further, all bras fit differently so i may try a bra in your shop and be a 32f rather than 30ff.

Girls, go to bravissimo.

30ff is not miss plastic fantastic but real women

Posted by: Poppy on January 5, 2008 08:02 PM

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