CareerBuiler Does Damage Control, Says USA Today Poll Not A Factor

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Explaining the reasoning behind initiating an agency review, a CareerBuilder spokeswoman issued a statement, saying, "The decision to do an agency review this year was not based upon the USA Today poll or any single factor. While this year's campaign is good, it did not carry the same breakthrough impact as previous years. ... We are looking for a creative partner who can rise to the challenge of consistently delivering stunning creative work from a grounded, insightful strategy."

Right. And Cramer-Krasselt CEO Peter Krivkovich made up all that stuff about this being one of the few times in life "when you have to tell someone to fuck off and mean it."

Written by Steve Hall    Comments (0)     Mar- 9-07  
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