Cramer-Krasselt Wants Monster.com
In a Talent Zoo podcast interview, Cramer-Krasselt CEO Peter Krivkovich said, among other things including how illogical it was for CareerBuilder to dump the agency because its ads didn't place in the top ten of the USA Today Super Bowl ad poll, now that he's free of CareerBuilder he'd love to take on Monster.com. By all accounts, Cramer-Krasselt has catapulted CareerBuilder to stunning success even besting primary competitor Monster.com in some areas.
Oddly, CareerBuilder has been silent regarding its strange move and has offered no explanation for its sudden dumping of Cramer-Krasselt. Perhaps it's too embarrassed to face the wrath of detractors who've maligned the company for it's irrational decision. Perhaps we'll find out later there's some intriguing nepotism going on between CareerBuilder and the yet to be selected agency. Perhaps we'll never hear anything until next year's Super Bowl when the company, aided by some as yet unnamed agency, trots out another set of commercials. Perhaps no one will care and this will die like the controversy surrounding a certain Wal-Mart marketing executive whose name we no cannot remember.