Dell Copies Best Buy's Geek Squad With Nerd Buddy
When there's computer difficulties at home, sometimes there's simply no replacement for an actual human skilled in the ways of kicking the crap out of your computer until it works again. Big box retailer Best Buy created its Geek Squad, a cadre of computer techs that travel to people's homes in a customized VW Beetle. Others have followed suit. Now, Dell, without physical retail locations or a human geek squad to assist its customers in need of unsnarling nasty computer bugs, has launched Nerd Buddy. Well, they've actually launched DellConnect by humorously illustrating why it's really not so convenient to have a geek-like Nerd Buddy follow you around all the time to make sure your computer isn't causing you to use it as a projectile out of frustration.
Aside from the fact Best Buy's Geek Squad and other similar services are nothing like the Nerd Buddy Dell so joyously ribs, the computer maker explains its virtual tech support solution, DellConnect is better than having a human geek follow you around. It's all presented in one of those goofy, docu-style videos complete with fake scientists in white lab coats.