Fifth (Or Later) Assvertising Campaign Dubbed 'World's First'

We just love when big companies usurp the ideas of others and claim to be the first at something when, in fact, very clearly, they are not. Why? Because we get to trash them for it. Had anyone behind the Gene Simmons Family Jewels show done even the tiniest bit of home work, they'd realize they were not, in fact, the first to launch an assvertising campaign. Far from it. They're not even the second. Or the third. Or the fourth. Do your homework, people. Damn, a simple Google search turns up 17,500 results!

While slapping panties that read "Gene Simmons Family Jewels"on 25 models and having them prance about tomorrow at the Hard Rock Cafe's Times Square location to promote the second season of Simmons' show, those involved seem to have forgotten this very thing has already occurred in the same city. NightAgency, which created the concept, did it for New York Health and Racquet Club. Kodak did it at a trade show in Boston. A Russian tire shop did it. MTN did it in Italy. And those are just the ones we've covered.

If you really must see this ill-name "first," hurry over to the Hard Rock Cafe in Times Square tomorrow, Thursday, March 22 at 12PM.

UPDATE: Our explanation seems to have caught someone's attention. The words "world's first" have been removed from the press release.

by Steve Hall    Mar-21-07   Click to Comment   
Topic: Bad, Guerilla   

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Comments



Comments

Amateurs.

Posted by: The Colonel on March 21, 2007 3:19 PM

This blog sucks, poorly written, usually a week behind in reporting anything fresh, and covering subpar work.

Posted by: You on March 21, 2007 5:24 PM

Then why do you read it?

Posted by: brent on March 21, 2007 5:42 PM

I use to read it, then I started following links from other blogs. Thats when I realized I was reading last weeks news. So I read good blogs now with an opinion, not just shitty ass reporting on shitty as work.

Posted by: You on March 21, 2007 8:05 PM

I use to read it, then I started following links from other blogs. Thats when I realized I was reading last weeks news. So I read good blogs now with an opinion, not just shitty ass reporting on shitty as work.

Posted by: You on March 21, 2007 8:06 PM

take solace in the fact that you've not only unnecessarily upped the number of comments on steve's blog but also helped him trace your IP back to VH1 HQ. brilliant!

Posted by: David Binkowski on March 21, 2007 8:31 PM

:-)

Posted by: Steve Hall on March 21, 2007 8:35 PM

Yawn....the media medium doesn't even make sense...I could understand it for the Health club

Posted by: Cas on March 22, 2007 11:54 AM

Reminds me of Joseph Jaffe's "first to launch in Second Life" embarrassment. Funny - you didn't trash *them* for it.

PS I like AdRants.

Posted by: Dave J on March 22, 2007 3:23 PM

Everybody likes adrants. And I think thats my point.

Posted by: You on March 22, 2007 9:49 PM

If that Gene Simmons Family Jewels show had any authenticity to go along with the phony advertising, then they'd also show Simmons without that family of raccoons double-stick taped on the top of his head. Somebody call PETA.

Posted by: Dave on March 25, 2007 11:11 PM




Stanton Optical


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