Geico Ad Campiagn to Become ABC Sitcom Pilot

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If you like the Geico Caveman, you may be seeing a lot more of him in the not to distant future. And no, not because he'll keep popping up in commercials but because he'll be the star of a new ABC sitcom. That's right. Apparently someone over at ABC likes the caveman so much, they want three of them to humorously battle prejudice while living in Atlanta.

Joe Lawson, the Martin Agency copywriter behind the Geico campaign is on-board as a writer at least for the pilot which will even feature a Gieco spokesman. Now that's some serious brand integration.

Product placement is for losers. Getting your ad campaign turned into a TV show is the new new thing. Just think. Now, we can expect TV shows about a fast food worker who dreams he's a rapper married to a bald pop star. Or two closeted gays who go under cover as manly auto mechanics to hide their love for each other from their uptight, Southern Baptist families. Or even an emotional drama about the father of a family of robots who has just lost his job, contemplates suicide and fights to put his life back together for himself and his family. The possibilities are endless. Start submitting your campaigns to the nets right away! They're in a buying mood.

Written by Steve Hall    Comments (7)     File: Brands, Campaigns, Television     Mar- 2-07  
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Comments

Whatever happened to the CBS- Baby Bob (Quizno's) sitcom?

Posted by: Dave on March 2, 2007 07:20 PM

Whatever happened to the CBS- Baby Bob (Quizno's) sitcom?

Posted by: Dave on March 2, 2007 07:21 PM

Wasn't this essentially a sketch on SNL back in the 90's? The "Unfrozen Caveman Lawyer" played by Phil Hartman?

Posted by: jack on March 2, 2007 07:55 PM

Agree - this thing is stole from Phil HArtman. It's the exact same joke only a different actor.

Posted by: carlos c on March 2, 2007 10:28 PM

Ok this Geico Caveman Geek makes me want to throw up and I can't get the channel changed quick enough now. There is no chance I would put the rest of this house through the ranting and screaming and throwing things they go through now over the commercials for thrity minutes. Don't waste my time.

Posted by: roy on March 3, 2007 08:31 AM

Guess the TV commercial isn't dead.

Posted by: Stu Sutcliffe on March 3, 2007 01:44 PM

The best ad writers are no worse/better than the shittiest TV writers.

Posted by: copyranter on March 3, 2007 05:00 PM

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