Girl in Shorts Says There's Not Enough Girl on Girl Advertising

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Becky C., publisher of Just A Girl In Short Shorts Talking About Whatever (and, yes, she looks good in her short shorts), has written a piece entitled Girl on Girl Advertising which examines advertising that features women with women and may or may not portray a lesbian relationship. She points to ads from Skyy Vodka, Banana Republic, Beefeater, Cartier, Abercrombie & Fitch and several others and wonders why there aren't more positing men would respond to these ads as well as women because, after all, what man doesn't like to see two women together?

She cites a study which finds gay male ads are ten times more prevalent than lesbian focused ads and also posits marketers are missing out on an important point: bi and lesbian girls love to shop just as much as straight girls. She's right. Bring on the girl on girl ads.

UPDATE: Actually, Becky C. seems to be misleading us a bit regarding her appearance. An Adrants reader tells us the Beck C. picture is really actress Andrea Bogart with whom he claims to have gone to school. Well, I guess you can't blame a girl for wanting to look hot is denim shirts.

by Steve Hall    Mar-28-07   Click to Comment   
Topic: Campaigns, Opinion, Trends and Culture   

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