Heineken Gets Classy With Beer Babes

heikeken_white_dress.jpg

Eschewing ill-fitting thong bottoms and bikini tops that struggle unsuccessfully to confine over sized, undulating breasts, Heineken has classed up the beer babe in this new Vidal Partnership-created, Resident effected Heineken Hispanic commercial in which models, elegantly dressed in flowing white dresses, lovingly decorate and present the product to the camera. OMG! We can't take it any longer! Give us back the Coors twins! The Miller Lite Cat Fight Babes! Anything. Please. Wake us up from this nightmare. Oh...wait. This commercial, apart from the already done beer babe fantasy, is actually good. Forget everything we just said.

by Steve Hall    Mar-30-07   Click to Comment   
Topic: Brands, Commercials, Good   

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Comments



Comments

This spot was directed by the super talented Fred Clapp from CineConcepto America, To view the spot click on this lik:

http://app3.websitetonight.com/projects/1/1/9/8/11984/uploads/HPL_3_7-v2.mov

In '06 he won a slew of awards including a Bronze at Cannes and a bunch of other International awards that folks in the US don't know about - yes I rep him and the whole other bunch of super talented directors that General Market agencies should really look at for their next commercial - call me for reels 310-691-9434.

Maria

Posted by: MARIA BOTTA on March 30, 2007 1:59 PM

It looks like now we have gone backwards in our beverage advertising. Heineken is trying to allure men with clothed, classy models and Hooter's is releasing a new energy drink at NASCAR events to "increase female customers"???? I saw the bit on the news a while back. The cans have hooter's waitresses on them and the geniuses think this will reel the gals in. Oh yeah.

Posted by: Emily Anne on March 31, 2007 5:01 PM

It looks like now we have gone backwards in our beverage advertising. Heineken is trying to allure men with clothed, classy models and Hooter's is releasing a new energy drink at NASCAR events to "increase female customers"???? I saw the bit on the news a while back. The cans have hooter's waitresses on them and the geniuses think this will reel the gals in. Oh yeah.

Posted by: Emily Anne on March 31, 2007 5:06 PM







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