Honda Starts Engines in New Commercial

honda_start_engines.jpg

Honda just launched a new RPA-created commercial which began this past weekend on ESPN SportsCenter. The :30, called "Starting Up." features the many various Honda racing vehicles starting their engines to do their thing. RPA Associate Creative Director Rich Pass explains, saying, "We've seen so many racing spots in the past that were merely cars driving around the track. Commercials like that are pretty invisible; we wanted something more dramatic." We're not sure wuick cuts or vehicles staring their engines is more dramatic but it is different. We'll give him that.

by Steve Hall    Mar-26-07   Click to Comment   
Topic: Commercials   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

YAWWWNNNNN......

This kind of crap makes me wish that W+K (who does all of Honda's UK spots) would just do the US work as well.

Posted by: Joe on March 26, 2007 5:09 PM

YAWWWNNNNN......

This kind of crap makes me wish that W+K (who does all of Honda's UK spots) would just do the US work as well.

Posted by: Joe on March 26, 2007 5:12 PM

YAWWWNNNNN......

This kind of crap makes me wish that W+K (who does all of Honda's UK spots) would just do the US work as well.

Posted by: Joe on March 26, 2007 5:15 PM

I agree, totally boring. But you can't really expect much from American Honda advertising. I'm just thankful it's not Mr. Opportunity knocking again.

Posted by: Alex on March 26, 2007 6:24 PM

This Ferrari & Shell ad is way more kick ass
http://ilovesubstance.com/2007/ferrari-shell-commercial/

Posted by: Rob Poitras on March 27, 2007 1:39 AM

I actually like it. It's different. I wish it was more than thirty seconds though.

Posted by: Callum Cassidy on March 30, 2007 12:55 PM





Stanton Optical


Featured FREE Resource: