IFAW Lets Letters Linger for Endangered Life

The International Fund for Animal Welfare launches a campaign under the banner "Will only words remain?" The idea is that if we don't start taking care of our furry little friends, we'll lose all but the memory. To correspond with this they're spreading actual words spelling out endangered animals. Here's a video of them creating a zebra-shaped zebra crossing in Amsterdam.

Unless they're also leaving educational brochures or at least a sad but eloquent zebra mascot nearby, we're not sure it quite gets the message across. And we feel a little guilty about thinking it would be kind of fun to walk across the word "zebra" - you know, it would be like playing hopscotch or walking down a warped crosswalk. There's something so Through the Looking Glass about that.