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Video Ads Travel, Doritos Invites, Ad Spend Up, Fonts Explode

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- Blip.tv has made this possible through a platform called "cross-post advertising" which allows ads to travel with videos wherever they are viewed: on blip.tv, a show's Web site or blog, iTunes and elsewhere throughout the Internet.

- Through March 23, YouTube is accepting entries for its consumer-generated awards contest. Winners will be announced March 26.

- Following its Crash the Super Bowl Contest, Doritos is inviting people to select the name of its product.

- Nielsen has reported ad spend rose 4.6 percent in 2006 to $139.07 billion. Internet led with a 35 percent gain.

- Cagle thinks the recent LA Times redesign is "font salad" with 22 different typefaces on the front page alone.

- Google has added Checkout buttons to its AdWords ads.

by Steve Hall    Mar-19-07    
Topic: Consumer Created, Newspaper, Research, Video



Lovemarks Leaves Fading Effect on Bleak Penney's Brand

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James Cash Penney. Isn't that an awesome founder name? It pulls 10 times the weight of humdrum John Rockefeller. There's miles of branding potential behind a name like that.

Unfortunately JC Penney's isn't known for taking advantage. As kids we considered Penney's a tier above Sears - if you're desperate or you wait too long you might find a good prom dress there, but you'll probably lie and say you got it on sale at Macy's.

To offset this sad effect, Saatchi and Saatchi CEO Kevin Roberts enlists the lame duck brand for a Lovemarks repositioning. Watch the initial couple of ads and read the Garfield review at Advertising Age.

more »

by Angela Natividad    Mar-19-07    
Topic: Agencies, Campaigns, Online, Television



Court TV Series Says Marriage is Forever, Murder is Eternal

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While perhaps extremely pessimistic to think this way, these Court TV commercials (one, two) for the net's John Waters-hosted 'til Death Do Us Part scripted series about spouses plot the death of their life partners will resonate with anyone who's been married for more than three years. They make their point perfectly.

by Steve Hall    Mar-19-07    
Topic: Cable, Campaigns, Commercials, Good



DuPont Grabs Blogger Attention with 'Science Stories'

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It's not enough to reach purchasing audiences anymore; we also need to keep one eye open for bloggers and online opinion-makers who increasingly make or break the success of a campaign. Still, few marketers will admit it's the bloggers they're targeting, much less shoot directly for them.

An Adrants reader points us to this fresh DuPont campaign called DuPont stories. Created by the interactive media futurists at Denuo, the videos are set up like a science class to illustrate the relevance of DuPont in everyday life. They're narrated by former Rocketboomer Amanda Congdon - looking hotter than ever - garbed in a lab coat who, oddly enough, isn't removing it, tossing her hair or making come-hither Freudian slips as the tale progresses. (After all, it is Amanda Congdon.)

We don't know if that's good or bad but we like that the series doesn't try leveraging the camp or slapstick humour characteristic of the standard viral. We feel like we learned something (watch Glass Houses, it's awesome). We feel enriched but somehow still not bored. By gad, could it be that viral trollers aren't monkeys after all?

by Angela Natividad    Mar-19-07    
Topic: Campaigns, Good, Online



Nokia Goes Dark and Emo, Invites All to Tickle Website with Feelings

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For reasons that defy our understanding, there's always an enthusiastic response to esoteric Eurotrash-style campaigns. The trend leaves a bad taste in our mouths; it's like paying too much to walk into a club that makes gratuitous use of pink and black with a waxy clientele that just wants to get off on the idea of rubbing shoulders with waxy clientele. We actually did that the other night which is probably why we're experiencing such a violent knee-jerk reaction to this new Nokia thing.

more »

by Angela Natividad    Mar-19-07    
Topic: Campaigns, Online



Even Sexy Women Are More Attractive With Clothes On

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This commercial isn't in English but that hardly matters. The message is clear. Most women can't find anything to wear in the morning but those that do get all the attention from their office mates. While we're not sure not finding something to wear in the morning is actually a bad thing, we like the direction in which this commercial went with the notion.

by Steve Hall    Mar-19-07    
Topic: Commercials, Good, Racy



Scott Awards $25,000 for Unclogging Toilet with Ski Pole

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Toilet humour isn't just the cheapest form of joke; it's probably also the most relatable. Scott Clog Clinic, an ongoing Scott campaign meant to educate people about best toilet practices and share fun facts, just awarded a 23-year-old Pennsylvanian $25,000 for sharing his "cloggiest moment."

In brief, said 23-year-old takes his father's advice late one night and uses his uncle's ski pole to get rid of a clog that won't be moved by a plunger.

Why give the guy money? What they should have given him was film equipment. There's nothing like watching a stressful situation like that play out on Youtube. It has all the right components: an anxious 20-something, a gigantic piece of shit and ski equipment. How did anyone avoid filming this?

by Angela Natividad    Mar-19-07    
Topic: Campaigns, Online, Strange



Terrible Dairy Queen Commercial Is Really Good

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Make the Logo Bigger doesn't like this goofy new Dairy Queen spot in which three people enjoy the chain's Flamethrower sandwich countering all the YouTube LMAO/LOL love it's getting by wondering if there's an acronym for "annoying out loud." Oh wait, there is. It's AOL but that's an entirely different story altogether. Anyway, we love Bill from Make the Logo Bigger but we have to disagree with him on this one. Sure, the spot is horribly over the top but it's also absolutely fuckin' hilarious! And, it's so unlike everything else out there, it jumps right off the screen and screams, "Notice Me! I'm A Commercial!" We noticed. We like.

by Steve Hall    Mar-19-07    
Topic: Commercials, Good



Lingerie Clad Flasher Gets Rise Out of Porsche

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Being blatantly stereotypical for a moment, we know cars seem to command a certain level of love from guys and it's not usually the women who become so enamored by them they do crazy things like flash a car with their lingerie-clad bodies. However, the Porsche in this commercial is the lucky one from the look of its rear spoiler. But, wait. There may be some anatomical incorrectness here or, at least some lesbian love considering most cars are referred to as "she" making this car's "reaction" a bit odd to say the least. But in this day and age of fluid sexual orientation, who's to judge?

by Steve Hall    Mar-19-07    
Topic: Commercials, Good, Racy



Cricket Cups, Z100 CGMs, R2D2 Mails, Turner Grinds, Viral A Fad

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- George Parker says close-minded American marketers who buy into the ill-named American sport playoffs which assume America is the world should check out Cricket World Cup which, like football (the kind known to the rest of the world and not Americans), offers a chance to connect with fans the world over.

- New York's Z100 goes all consumer-generated with a new promotion that asks listeners to submit billboard and TV ideas which, if they win, will be shown in Times Square and aired on TV.

- New U.S. Post Office stamps get promoted with RD D2 mail box wraps.

more »

by Steve Hall    Mar-19-07    
Topic: Consumer Created, Events, Online, Outdoor, Radio



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