Described as a site for "cultural creatives" who "share common attitudes and value life-long learning, self-actualization, authenticity, idealism, activism, a global perspective, ecology, the importance of women, altruism and spirituality," the just-launched Personal Life Media promises to give people a place to find content about relationships, dating, marriage, intimacy, life purpose, wealth creation, healthy aging and longevity among others.
Created by well-connected ad:tech Chair Emeritus Susan Bratton and Rhapsody creator Tim Bratton, the site will offer fifteen weekly audio shows which can be heard online, subscribed to via RSS or accessed through iTunes. The focus will cover personal as well as business issues. Citing the fact most podcast content today is "either tech-oriented, comedy, sports or other content focused on 18-34 year olds, re-purposed mainstream media content or poorly produced amateur junk," Personal Life Media CEO Bratton says she hopes to fill a void with personal-focused information on green living, money, motivation and a healthy collection of information to improve one's sex life.
Also a part of the site are topical blogs written by the show hosts as well as other contributors. Personal Life media will support itself with ad revenue and offer a revenue share model to its hosts and bloggers which it plans to expand by soliciting topical ideas from anyone who has a great one.
In a witty nod to increasingly skeletal celebu-rexics like Nicole Ritchie and others who enjoy inserting food in mouth only to puke it up three minutes later, Grey Australia, in a follow up to their Paris Hilton Ocean Spray Colonic spoof, has created a commercial introducing an Ocean Spray drink that even a 98 pound weakling can enjoy.
According to one Adrants reader, this commercial for Trident Spearmint Watermelon Splash is "plaguing" Canada. We can certainly see why. It's not a stretch to assume opera goers - or anyone for that matter - would take too kindly to a guy strolling into the auditorium wearing nothing but a red Speedo and rubbing his ass in people's faces as he made his way to his seat. Somehow this is supposed to sell gum. We're at a loss to see how.
You've gotta love when things go so full circle they have to come around and bite themselves in the ass with irony in order to sustain themselves. From Tierney Communications comes this promotion, So You Won an ADDY, for the ADDY Awards in which a pompous ass, Hugh McManstash, sits in front of a fire spouting witty barbs about the pompousity of being an award winning top dog. No doubt, yet another award show will announce itself tomorrow.
There's all kinds of time-wasters people can play online and there's innumerable ways for people to win money. There's also hundreds of mindless advertising awards show that offer up nothing more than pretty statues to collect dust in your office. Why not combine all this into something that's fun and involves people outside of the industry as well.
Dubbed existential advertising, Lost (the site, not the show) is a place where people can join, invite others and get creative in doing so. Instead of link-begging (which is all we're up to at this point, sadly), players are urged to come up with creative ways to invite people to the site. For each person that accepts an invitation, the inviter gets a point. If they don't get any points withing a 30 day period, they lose and they are out of the game. If them win, they get $5,000. Give it a try.
Spicing up the laundry detergent category, UK agency Bartle Bogle Hegary has created a visually interesting commercial for Unilever's Persil. Dubbed Persil small & mighty, the detergent is concentrated and it's tagline promises "Small cap, mighty results." Narrated by a small boy who explains how his mother pours the detergent into the was which results in a "ginormous firework," the commercial does, indeed, explode with color in front of a stark, white background.
It's certainly exciting and we wonder if our black and tan wardrobe needs a bit of spicing up after seeing this colorfully orgasmic clothing explosion.
Damn, we just got over all the Super Bowl 2007 hype and now we have to start thinking about Super Bowl 2008 all because three guys decided to launch a Million Dollar homepage-style site, called MyBowlAd, that promises advertisers space on t-shirts the three will wear in a :30 they hope to place in the game with the money they raise. Thanks guys. We were at least hoping to get through the Summer and now we have to create a Super Bowl 2008 category ten months before we normally would have. Anyway, they promise Internet celebrities will join them in their effort. Perhaps they'll hook up with Lonelygirl15.
If the project gets legs, we're destined to hear about companies and products we never knew existed like premiere sponsor Table Shox, a device puts car-like miniature shock absorbers under a table's feet to cure wobbliness. We just can't to see who signs up next.
If you're a caveman (no, not the Geico caveman because you, my friend, would somehow think this is yet another slight on your kind) and you're eating a "Half Chocolately, Half Candy, Half Crazy" Vertigo bar from Topps Confections, you might want to keep your arms close by. The campaign, which kicks off March 19, was created by Duval Guillaume New York and will air through May 28 on Nickelodeon, Cartoon Network, ABC Family among others. Here's a look at one of the four :15's.
A tip-off from Frederik Samuel: Goodby, Silverstein and Partners put together this visually lush site for Milk called Get the Glass.
We love the attention to detail and the character mix but by the time we got to the game (which we looked forward to playing until the countdown lag) we were antsy out of our minds.
Did you guys have to start the preloading countdown at, like, 80? What were you thinking? Once it got to 55 and we realized you were serious, we had already decided we would build our own toy wonderland in the duration and torch it out of vengeance.
We're minding our own business, reading an article on reverse mortgages for a fear-induced high, when we see this ad for Jeffrey D Horn, MD, vision specialist.
And now we feel this insane compulsion to don a white coat, walk down the street and bark "Cataracts slowing you down? GET YOUR ZOOM BACK!" at innocent spectacled passersby. If we didn't have titanic strength of will we most undoubtedly would, unbridled and uncut.
Sometimes your message just doesn't interpret the way it ought to. But maybe it's not the ad. Maybe we should just stop trolling senior citizen websites. Maybe we should stop mixing vodka in our orange juice at breakfastime. There could be a thousand contributing factors here.