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Stylized Running Partner Center of Asics Footwear Campiagn

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We like these stylized print ads that are part of a new campaign for Asics footwear. We like the photographic effect and the attention it commanded when found browsing thorough the sea of fashion ad sameness in the March issue of GQ. The campaign pits you against a running partner who's either your alter ego, a Harvard sculling team, a man you will never meet or your friendly dog who interupts your run with his morning business. See all four ads here.

by Steve Hall    Mar- 1-07    
Topic: Campaigns, Good, Magazine



Smokers: A Cold Turkey Does Not a Trusty Friend Make

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Quitting alone is perilous, so say three ads that demonstrate how sporadic and undependable "cold turkey" really is. Catch spot one, spot two and spot three.

Created by Wongdoody for the Washington State Dept. of Health, Cold Turkey builds upon the previous No Stank You! campaign.

The whole pimply uncooked bird gimmick is weird. And what's wrong with cold turkey, anyway? Cold turkey's helped us quit hundreds of times. As any experienced smoker will tell you, quitting hundreds of times is way better than starting hundreds of times.

by Angela Natividad    Mar- 1-07    
Topic: Campaigns, Commercials, Online, Strange, Television



Fake Bombs Urge Vigilance

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While this campaign appears to be real, it wouldn't be far fetched to assume it's just another one of those drop and shoot deals where the campaign is captured photographically but never actually appears for any length of time. Apparently, Mumbai agency Everest Y&R placed what appear to be explosives inside a clear plastic bag on which copy reads, "It is obvious if your are alert. If you spot anything suspicious, please inform security. Dummy Explosives. A public service initiative by R Mall." Well, at least they stated the obvious. Still, we can't see these things making an appearance for any length of time before they get snapped up by security. And it goes without saying how Boston might react to this one.

by Steve Hall    Mar- 1-07    
Topic: Good, Outdoor



Geico Caveman Keeps Hopping Around 'Net, and We're Not Tired Yet

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Make the Logo Bigger points us to this :15 ad tag-team featuring Geico's perpetually frustrated existentialist caveman.

As a bonus he also points us to the Phil Sims golf spot that preceded the Super Bowl. The inclusion of the caveman in the good-sport world of green hills, khaki shorts and pompous conversation is priceless. "What is this, youth soccer?" he barks competitively. We almost died laughing.

by Angela Natividad    Mar- 1-07    
Topic: Commercials, Good, Online, Video



Unicorns, Rhinos, Heart-Shaped Straws: Coke Gets Corny

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It's easy to criticize an ad that tries to be cool. But when an ad tries to be corny, we're kind of at a loss for what to do.

Corny Moments, a Coca Cola Light spot created by Santo Buenos Aires, can only be described as "an ever-expanding corny moment" according to the eloquent Brentter. We still haven't worked out how we feel about it, but Caterpillars, another spot from the same campaign, gives us chills. Does this mean Coke succeeds?

There's a sense of violation associated with being made to experience a corny moment. It's something we wouldn't wish upon our worst enemies, a stop-the-world-so-I-can-get-off feeling akin to what you experience when someone unexpectedly touches your belly button. It's not cozy.

Spots directed by Nes Buzzalino. The Corny Moments song is by Diego Grimblat Music.

by Angela Natividad    Mar- 1-07    
Topic: Brands, Commercials, Online, Television



Stride Takes On Globetrotting Gamer with Dancing Streak

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We've all dreamed of being scouted by someone who happens to notice the pure geniosity of our existence. Most grow up to chock this dear wish off to fancy, but the fantasy actually became reality for Matt Harding.

It's a weird story. The 30-something gamer travels the world with a few buddies and does a goofy dance on tape at every stop they make. Probably because of people sitting at desks all day, the video goes viral. Then it's picked up by Stride Gum, who likes Matt's dance so much they're sending him around the world again.

We dig Matt but don't know how the jig will help hock gum. Will he be chewing and dancing at the same time? We see some liability issues there - some people can't walk and chew gum at the same time. The risk of injury is in fact so vast that chewing gum was banned in Singapore.

by Angela Natividad    Mar- 1-07    
Topic: Consumer Created, Good, Online, Promotions, Video



Arnold Says It Doesn't Castrate Men

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Responding to an article written by Glenn Sacks who claimed an Arnold-created ad for Fidelity in which a father jumps up and down with joy after beating his daughter in ping pong is insensitive to men and cause for Volvo to remove the agency as a contender in its ongoing agency review, Arnold CEO Fran Kelly responded, saying, "On the one hand I feel silly even commenting on a story like this, on the other hand, Arnold is known as an agency with strong values and relationships with our clients and important prospects like Volvo. We take our responsibility to be insightful, honest and aspirational brand communicators seriously. Our track record promoting family vacations for Royal Caribbean, driving down teen smoking rates by 22 percent with 'Truth' and raising funds to help put musical instruments in children's hands via Fidelity's Music Lives program speaks for itself."

While we've had our say on the topic of men portrayed as idiots in advertising, the trend may simply be due to the fact that, in a politically correct society such as ours, there's no one left to offend.

by Steve Hall    Mar- 1-07    
Topic: Agencies, Trends and Culture



UPS Vaccinates Monkeys, Sells Cheap Brides in Whiteboard Spoof

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We were waiting for somebody sitting high on the rapier-wit scale to catch the UPS whiteboard campaign (featuring pseudo-indy band Postal Service) and spoof to heart's content. Thankfully it didn't take long.

Shawn of Shedwa points us to some savory whiteboard madness. The mail order bride one is an instant UPS classic, but our favourite is monkey sex. "Let's give this little guy a banana," the demonstrator says pleasantly after explaining UPS vaccinates monkeys and kills neighbors.

What does it mean when a spoof can elicit more satisfaction than the service itself?

by Angela Natividad    Mar- 1-07    
Topic: Good, Spoofs, Video



Lovestruck Geckos Meet Cliffhanger-Style Demise

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This is both bittersweet and deliciously cheesy at the same time. Hopefully, the anit-suicide folks will leave it alone and allow its...um... beautiful poignency shine through. As two lovestruck geckos embrace each each other atop a ceiling tile, Cliffhanger-style drama ensues leading to a bittersweet ending observed by three chess players, one of whom should have chosen Shera Ceiling Board instead of cheap substitutes. It's oddly endearing.

by Steve Hall    Mar- 1-07    
Topic: Commercials, Good



If Mine Were This Big, I'd Be...Ew...That's Gross

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Shawn Waite send us this ad, which, while watching, causes a certain transfixation of the mind and causes wonderment as to what could possibly be going on (that is, if you don't read the title of the video which give the whole damn thing away). While many men from time to time are told to "grow some balls," the balls in this commercial are probably not what most had in mind. Unless, of course, they plan to become a disgustingly prolific, over-producing porn star who loves to provide the kind of facial you don't get at the salon. Eew. Sorry.

by Steve Hall    Mar- 1-07    
Topic: Commercials, Good, Strange



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