A recent eMarketer round up of online video viewership stats has some wondering why more men (78 percent) than women (66 percent) watch online video when, conversely, there are more women (97 million) than men (91 million) online. All manner of research hoo ha and analytical blather followed without nary a peep from anyone stating the one word answer to this finding. Porn. Done. Next study please.
- Cynopsis reports, "CBS struck a deal to supply Sprint TV with full episodes, live mobicasts and video highlights from several CBS shows. On demand content includes nightly mobicasts of CBS Evening News with Katie Couric, full episodes of Jericho and clips form several popular prime time and late night shows including the three CSIs, Numbers, Survivor and Late Night with David Letterman. The content will be ad supported with short video pre-rolls.
- Life magazine just can't catch a break. Time Inc. has killed the magazine, now a newspaper insert, for a fourth time. Let the thing die in peace, will you?
- Yahoo is launching a mobile ad network and plans to partner with publishers. Initially, Yahoo has deals with MobiTV, Opera and Go2.
- Surveying 3,000 people, Millward Brown found TV commercials inserted into Internet programming work better than their traditional TV counterparts. Attention and awareness are up over 50 percent compared spots viewed on TV.
- Bill thinks this UK OS3 launch trailer is "weird as hell." We'd have to agree.
- Bob Garfield gets a lashing over at Gawker.
Strawberry Frog developed the concept for this Onitsuka Tiger website which shows a sneaker with thousands of small images that, when rolled over, display pop up windows with tidbits about Japan. The site is aptly named Made of Japan. It's certainly one of the more interesting ways to convey where a particular product is made. It's far more interesting the a simple country flag which, unlike this site, tells one nothing about the country of origin. With this, you get a truer sense of Japan and truer insight into the makers of these shoes. Very nice work.
To create a commercial for the new Land Rover LR2, the creative team from Y&R Irvine traveled to Hawaii to shoot the spot near an active volcano. In a nod to Hawaii's Big Island gaining 32 acres of new land each year from lava, the spot's tagline became "Where ever there's new land, there's a new Land Rover." While in Hawaii filming the commercial, the creative team spent time with locals learning about the God Pele and made three short documentaries about Pele and the volcano which you can view here, here and here.
Coolz0r draws our attention to this Post-It ad that reminds us a lot of this ad here. Ironically, it might lend the leery a bigger excuse for staring down yonder instead of encouraging them to aim for eye level. We know we were staring, but that was exclusively for research purposes.
The ad is running in South Africa and was made by The Jupiter Drawing Room.
We have this running theory that movies like The Exorcist are scary because they feature children in eerie and unnatural postures.
That's probably one reason why our fragile senses were so frayed by this campaign for Stolen Childhood, which in a manner most creepy drives home the tagline, "Sexual abuse of children is usually by someone they know." We'll never again be able to pick up a crayon or watercolour drawing without feeling a leap in our chests, looking for that subtle warped characteristic betraying lost childhood.
Ads by Grey out of New Delhi.
We're not sure why Anna Nicole Smith's death continues to monopolize our breaking news. We never had anything against her, but we're starting to feel mildly resentful. Is there really nothing else more critical than ANS's autopsy results happening in the world?
Come on, America.
Youtube's 2006 video awards is over and winners are receiving a reception once experienced only by winners of MTV's VMA in the early '90's. The breakdowns follow.
OK Go wins Most Creative for Here It Goes Again, closely followed by Where the Hell is Matt? Why that deserves "Most Creative" we'll never know, but whatever. Apparently the universe awards gamers who dance and civil engineers who sing in equal measures of WTF.
This 2005 ad, in which some call center members sing to one another with their mouths full of KFC, would probably have been more appetizing were it not for this.
Oh, ick. By Bartle Bogle Hegarty in 2005 for Kentucky Fried Chicken, the British made a record number of complaints about the spot, according to AdFreak. It would be hard to molest our own sense of propriety but the recent rat scandal pushed the envelope just enough for us to understand how they must have felt.
On Tuesday, April 24 from 1:45PM to 6PM at the Microsoft Briefing Center in New York, conference organizer Business Development Institute, along with Facebook and PR Newswire, will be hosting "Authentic Communications - Examining Social Media & The Online Conversations," a conference which aims to bring the industry together and examine social media; it's successes, failures and what it means to marketers. Check out all the details here.