Jim Beam Bimbo Makes Men Happy
Jim Beam has gone all beer babe on us here with a newish commercial that offers up the perfect girlfriend. She doesn't mind if you are fat or have back hair. She will like you if you watch a lot of football and won't mind if you leave her at home and go out with the guys all the time. She doesn't care if you don't buy her flowers and she has no problem with you going to the strip club. She truly understands your needs. What this has to do with selling bourbon, we have no idea. And, if there were such a girlfriend as this girl, you can believe you would be doing none of the above but rather ravishing her on the couch as she blathers lovable platitudes even as your happy ending is achieved in a paltry 30 seconds..
Comments
The point is, she doesn't care about her fat, ugly, selfish boyfriend becuase she would rather be home alone giving love to a bottle of Jim Beam. Get it?
I didn't take it like that. I took it as she is the definition of a great girlfriend, as Jim Bean is the definition of a great bourbon.
That's supposed to make me want to drink? Well, it did. Good job at making a shitty commercial to drive me to drink. Of course, I'll be drinking Bushmills.
Target must be 14 yr old boys? So cliche and unoriginal-- and indirectly makes guys look like idiots
Target must be 14 yr old boys? So cliche and unoriginal-- and indirectly makes guys look like idiots
kate's hit the nail on the head - Lynx (audience = 14 year old boys) did the same idea years ago:
http://www.youtube.com/watch?v=OL_lt3RqTlE
I have followed Jim Beam advertising for many years, and always liked the fact that their old-fashioned, "from the hills of Tennessee" positioning was consistent and powerful. Their ads have been a convincing combination of emotional and factual information. Sadly, it looks like they have gone the way of the beer companies, whose products all taste very similar. This looks like somebody sold these good ol' boys a bill of goods. Hey Jim Beam guys - get them rifles out and tell them city slickers to get off your property before they get blowed up.
I have followed Jim Beam advertising for many years, and always liked the fact that their old-fashioned, "from the hills of Tennessee" positioning was consistent and powerful. Their ads have been a convincing combination of emotional and factual information. Sadly, it looks like they have gone the way of the beer companies, whose products all taste very similar. This looks like somebody sold these good ol' boys a bill of goods. Hey Jim Beam guys - get them rifles out and tell them city slickers to get off your property before they get blowed up.
i cannot believe that client's would pay for rubbish like that to be produced. what a disgrace.
"from the hills of Tennessee" ? Jim Beam is bourbon .. only made in kentucky. your thinking of jack daniel's
I can't believe how negative everyone is being. I am a 30 yr old guy and I think it is one of the best commercials on television. I can understand why feminists don't like it, but the rest of the women out there should understand that it is only meant to be light-hearted.
Love it or not, Jim Beam have achieved their goal. Firstly, it has got everybody talking about their product. Secondly, I now drink Jim Beam every time I order a drink. I used to drink Johnny Walker but have now converted. I dare say that fantastic Jim Beam girl on the commercial has had something to do with it.
Who really gives a shit she has good hooters and probably a delicious beaver
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