Laundry Detergent Commercial Explodes In Colorful Glee

persil_explosion.jpg

Spicing up the laundry detergent category, UK agency Bartle Bogle Hegary has created a visually interesting commercial for Unilever's Persil. Dubbed Persil small & mighty, the detergent is concentrated and it's tagline promises "Small cap, mighty results." Narrated by a small boy who explains how his mother pours the detergent into the was which results in a "ginormous firework," the commercial does, indeed, explode with color in front of a stark, white background.

It's certainly exciting and we wonder if our black and tan wardrobe needs a bit of spicing up after seeing this colorfully orgasmic clothing explosion.

by Steve Hall    Mar-17-07   Click to Comment   
Topic: Campaigns, Commercials, Good   

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Posted by: Image Marketing Consultants on March 17, 2007 5:33 PM







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