Lonelygirl15 Sells Out to Hershey's Icebreakers

bree_icebreakers.jpg

We knew Lonelygirl15's creators had this in the plan all along so it was without much surprise to see a blatant product placement in the middle of Bree's Lonelygirl15 video today. After she meets Jonas and Daniel at a truck stop and they drool over her tucker girl cut off jeans and tied plaid shirt, she hops in the car with the two and they take off. During a stop on the road, Bree pulls out a package of Icebreakers as the camera blatantly zooms in and the three discuss the sourness of the Icebreakers before they get on the road again. It;s not the first time brand names have been dropped in the series but this is one of the first formal deals.

Hey, nothing comes for free. There's only so many videos these guy can make before they need some cash to support the effort. The series' creators and Bree's talent rep, Creative Artists Agency worked with Hershey's agency, Tracy Locke on the deal.

by Steve Hall    Mar-21-07   Click to Comment   
Topic: Product Placement, Video   

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Comments



Comments

Any indication or idea as to how much they were paid for this?

Posted by: shedwa on March 21, 2007 5:49 PM





Stanton Optical


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