Mattres Maker Solves Our Obsession With Staying Awake

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Damn. Now we're going to have to stop ordering those Venti, no fat, extra shot, no whip, lattes that keep us awake all day and take mattress maker Select Comfort's advice and just go buy one of their beds instead. That's what this McKinney-created commercial is telling us while it gleefully pokes fun at our insanely super sized efforts to stay awake each day. With the tagline, You Can Cure Tired," the campaign urges us crazies to stop spending millions on caffeine and just, well, go to sleep. On a Select Comfort mattress, of course. The campaign, which includes a second spot began airing yesterday in seven markets including Minneapolis, Indianapolis, Kansas City, Orlando, Tucson, Tampa and Denver.

by Steve Hall    Mar-30-07   Click to Comment   
Topic: Campaigns, Commercials, Good, Television   

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Comments



Comments

What's up with the music? Isn't that "what the world needs now is love, sweet love"? Maybe they are suggesting more than just sleep on those mattresses.

Posted by: Some guy on March 30, 2007 1:53 PM

What's up with the music? Isn't that "what the world needs now is love, sweet love"? Maybe they are suggesting more than just sleep on those mattresses.

Posted by: Some guy on March 30, 2007 1:57 PM

What's up with the music? Isn't that "what the world needs now is love, sweet love"? Maybe they are suggesting more than just sleep on those mattresses.

Posted by: Some guy on March 30, 2007 2:00 PM

Evidently Wakey's is a real store. Or at least it will be in April: http://www.wakeyz.com/

Posted by: Some other guy on March 30, 2007 3:41 PM





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