Saying 'Yes' to the Good Word Often Means Saying 'No' to Life!
We're not sure who the client was or whether there even is one, but according to AdPunch Draft FCB France put together this simple print ad to raise awareness about journalists out yonder who die doing their jobs every day.
The text reads "In too many countries, writing an article is equivalent to committing suicide." It's a cute, avante-garde little idea but we couldn't escape the thought of a writer's block sufferer scribbling madly at his own wrist in an effort to unleash life's flow. Oh how morbid. We always vaguely suspected we were distant cousins of the fountain pen.