'Search Me' Ads Drive People to Web
Rather than trying to get people to remember a company's URL which isn't always the easiest thing to remember, several companies in Japan have started using what have been referred to as "search me" ads. The ads offer the visual of a search bar with a search term already filled in. People are urged to perform the search, either immediately on their phone or later on their computer.
If the terms are chosen properly and th proper search engine marketing accompany the effort, the approach just may work. There's only so much a single ad can convey but an ad they points people to a place where endless information can be conveyed would appear to be an effective approach.