Southwest Tubes, Dial Takes on Axe, Rachael Does Dunkin'

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- Look! Look! Another YouTube video contest turns into an ad campaign! This time it's Southwest Airlines who's awarding the winner of its December contest with placement during NBA playofs in April. Are you just oozing with anticipation?

- Dial thinks it can get a piece of Axe's body spray action with the introduction of its RX Bodyspray. While Brandweek's Constantine von Hoffman thinks Axe's advertising has been "highly sophomoric," we'd choose to categorize it as highly successful. Dial has an uphill battle on this front.

- Eesh. Now we have to endure Rachael Ray in Dunkin' Donuts ads...through 2010!

- Massachusetts retailer Jordan's Furniture is offering a full refund to anyone who buys furniture before April 16 if the Red Sox win the World Series.

by Steve Hall    Mar-10-07   Click to Comment   
Topic: Brands, Celebrity, Video   

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Comments



Comments

"While Brandweek's Constantine von Hoffman thinks Axe's advertising has been 'highly sophomoric,' we'd choose to categorize it as highly successful.

Brandweek's Constantine von Hoffman did not realize these were mutually exclusive.

Posted by: Constantine von Hoffman on March 13, 2007 2:44 PM

Ah. I stand corrected, Constantine:-)

Posted by: Steve Hall on March 13, 2007 3:03 PM





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