Stride Takes On Globetrotting Gamer with Dancing Streak

matt_harding.jpg

We've all dreamed of being scouted by someone who happens to notice the pure geniosity of our existence. Most grow up to chock this dear wish off to fancy, but the fantasy actually became reality for Matt Harding.

It's a weird story. The 30-something gamer travels the world with a few buddies and does a goofy dance on tape at every stop they make. Probably because of people sitting at desks all day, the video goes viral. Then it's picked up by Stride Gum, who likes Matt's dance so much they're sending him around the world again.

We dig Matt but don't know how the jig will help hock gum. Will he be chewing and dancing at the same time? We see some liability issues there - some people can't walk and chew gum at the same time. The risk of injury is in fact so vast that chewing gum was banned in Singapore.

by Angela Natividad    Mar- 1-07   Click to Comment   
Topic: Consumer Created, Good, Online, Promotions, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Was just discussing this.
What does Stride Gum have to do with a dancing nerd? Absolutely nothing.

John Follis

http://themarketingshow.net
http://thefollisreport.com

Posted by: john on July 24, 2008 4:11 PM







Featured FREE Resource: