TV Goes Mobile, Life Dies For Fourth Time, PS3 Gets Weird

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- Cynopsis reports, "CBS struck a deal to supply Sprint TV with full episodes, live mobicasts and video highlights from several CBS shows. On demand content includes nightly mobicasts of CBS Evening News with Katie Couric, full episodes of Jericho and clips form several popular prime time and late night shows including the three CSIs, Numbers, Survivor and Late Night with David Letterman. The content will be ad supported with short video pre-rolls.

- Life magazine just can't catch a break. Time Inc. has killed the magazine, now a newspaper insert, for a fourth time. Let the thing die in peace, will you?

- Yahoo is launching a mobile ad network and plans to partner with publishers. Initially, Yahoo has deals with MobiTV, Opera and Go2.

- Surveying 3,000 people, Millward Brown found TV commercials inserted into Internet programming work better than their traditional TV counterparts. Attention and awareness are up over 50 percent compared spots viewed on TV.

- Bill thinks this UK OS3 launch trailer is "weird as hell." We'd have to agree.

- Bob Garfield gets a lashing over at Gawker.

by Steve Hall    Mar-27-07   Click to Comment   
Topic: Magazine, Mobile/Wireless, Newspaper, Television   

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